Dr. Sid on Mo’Hits, Career Pivots & the Reality of Longevity in Afrobeats

In the latest episode of Afrobeats Intelligence, presented by Martell, Joey Akan sits down with veteran artist and longtime friend of the show,  Dr. Sid.

Dr. Sid reflects on his journey — from choosing music over a ₦45k/month job in 2005, to finding his sound with Eldee, joining Mo’Hits, and beginning his creative partnership with Don Jazzy. 

He breaks down the making of key records like “Ten Ten” (his transition from rap to singing), “Close to You,” and the hit “Surulere,” while sharing lessons on understanding hits versus misses, the role of gatekeepers in the industry, and the mindset required for longevity. 

Dr. Sid also discusses his pivot into gaming and knowing when it was time to evolve.

This episode of Afrobeats Intelligence is presented by Martell and powered by OkayAfrica, the pulse of African culture.

Watch the full episode of Afrobeats Intelligence with Dr Sid below.

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