Get to Know More About the Nigerian Music Industry and What We Learned From “Afrobeats to the World”

In the latest episode of Afrobeats Intelligence, presented by Martell, Joey Akan sits down with music industry insider Excel Joab.

Excel Joab is the current Senior Manager of A&R and Artist Development at AWAL (Sony Music) for West Africa; he’s also a former Content Acquisition Manager at Boomplay, co-founder of Energize Music, and a key voice in Nigerian music strategy.

In this episode, Excel Joab  breaks down the current realities of the Nigerian music industry as he and Joey discuss return on investment in the business, the lessons we failed to learn from the global explosion of Afrobeats, the “Now What” moment Nigerian music finds itself in, and the international partners who have exited the market. 

The two have a clear-eyed conversation on sustainability, growth, and the road ahead for artists, labels, and the industry.

This episode of Afrobeats Intelligence is powered by OkayAfrica, the pulse of African culture, and presented by Martell.

Watch the full episode of Afrobeats Intelligence with Excel Joab below.

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