Arts + Culture

Hassan Hajjaj's Moroccan Biker Barbie Dolls

Moroccan artist Hassan Hajjaj reinterprets his previous 'Kesh Angels' with photographs featuring biker barbie dolls for a twist.

We've previously featured Hassan Hajjaj for his Kesh Angels project and collaboration with Amine Bendriouich, which play off contrasts between the multiple cultures the Moroccan-born/London-based artist is surrounded by. Hajjaj's recent work follows up on his Kesh Angels series, a tribute to the biker culture of young women in Morocco peppered with elements of Western consumerism. This time around, the pictures feature Barbie dolls wearing traditional outfits and high-end labels like Louis Vuitton. The underlining message in question is clear: what's the impact of Western culture in Africa with the thousands of mainstream Western brands settling and promoting their products across the continent? What's the effect when international labels don't give any interest to national culture and won't even bother to adapt their commercials to the country they're targeting? What happens when the youth lose interest in their national and traditional culture, opting instead for these global brands? We'd love to hear your opinion. If you want to talk about it, tweet @okayafrica with #hassanhajjaj.


[H/T One Nigerian Boy]

News Brief
Photo: Single cover art courtesy of Emerald East

Rema Welcomes 2021 With New Single 'Bounce'

The Don Jazzy produced track reminds us of why the Nigerian singer-songwriter is topping charts.

Nigerian golden boy Rema took his time on deciding how to start of 2021—and we're glad he did.

The afropop hitmaker is out with his first project of the year, "Bounce", after stunning fans with word of an upcoming album, and the cooks in this kitchen have not disappointed.

Keeping it in the Mavin Records family, legendary producer Don Jazzy sprinkles his magic on the track, while undoubtedly motivating the young singer-songwriter to be his best self. And with this track being like nothing we've heard from Rema before, one could say Jazzy succeeded. "Bounce", fast-paced and fierce, is a love song dedicated to bewitchingly beautiful and blessed bottoms. The candid declaration and hip shaking beat are a force duo and we can't help but love it.

Of the single and collaboration with head honcho Don Jazzy, Rema says, "This record was inspired by the luscious and magnificent body of the African woman. Furthermore, I'm really excited about this tune because it's my first single with the legendary Don Jazzy."

Honestly, when you start the year off with a banger, you get to make songs about butts.

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