News Brief

Ikea Enlists Distinguished Group of African Creatives To Design Its New Collection

The Swedish retail store has commissioned a renowned group of African creatives to design its 2019 flagship collection.

The next time you psych yourself up to take the day-long trip to Ikea, you may be delighted to find furniture and home goods created by African designers lining its never-ending shelves.


The Swedish retail giant, which owns 392 stores across 48 countries, has enlisted a noteworthy group of creatives from the African continent to produce its 2019 flagship collection.

The collaboration came about after, Marcus Engman, Ikea's Head of Design, and Ravi Naidoo, founder of Design Inbada—an annual conference for African designers— met to discuss and map-out a plan to spotlight the work of African architects, illustrators and designers, through Ikea's global platform, CNN International reports.

"The creative explosion which is taking place in several cities around Africa right now is something IKEA is curious about. We want to learn from this and spread it to the rest of the world," said Engman.

While it might seem like Ikea is simply hopping on the "Africa is now" bandwagon, many in the creative community recognize the benefits of the partnership for the African artists involved.

For locally based designers, the project is a way to garner international recognition, and promote an "African aesthetic" on global markets.

"Japanese minimalism once inspired a lot of design projects and the philosophy permeated the design community. Certain approaches in many urban African environments could benefit or contaminate the international world of design," said Ivorian architect, Issa Diabate.

Preliminary designs will be on display at the 22nd  Design Indaba conference in Cape Town, and will feature the work of renowned Rwandan architect, Christian Benimana and Senegalese fashion designer Selly Raby Kane, to name a few.

The full collection hits stores in 2019.

Interview
Supplied

South African Filmmaker Carmen Sangion Unpacks Her Short Film 'Uncertainty'

Uncertainty, a film about a couple's emotional battles during lockdown, forms part of the global nine-chapter anthology project titled One(Nine).

During the COVID-19 pandemic in early 2020, nine filmmakers isolating in various parts of the world came together for a collective experiment. The global team of female filmmakers worked on short films which formed part of the anthology One(Nine), a nine-chapter project of perspectives and experiences — real, unreal, fiction, non-fiction and everything in between.

The team included Canada's Ingrid Veninger, Mina Shum, Isa Benn and Slater Jewell-Kemker, as well as Dorothee Wenner (Germany), Shengze Zhu (China/USA), Carmen Sangion (South Africa) and Lydia Zimmermann (Spain). One(Nine) premiered digitally at Canada's Female Eye Film Festival that ran from March 12to 29.

For this piece, South Africa's Carmen Sangion dissects Uncertainty, a film which interrogates Black men's vulnerability and mental health struggles through the lens of one couple's relationship battles during lockdown.

Keep reading... Show less

get okayafrica in your inbox

popular.

ASAP Shembe’s Remix Edition of His Debut Album ‘Amarekere’ is Essential Listening

ASAP Shembe teams up with producers Daev Martian, KaeB, Buli, Ty Dilla and more for a remix edition of his debut album 'Amarekere'.