Lancôme's 29 Shades Foundation With Lupita Nyong'o

Vogue's July cover girl Lupita Nyong'o is also the latest Lancôme ambassador for 'Teint Idole Ultra 24H,' a foundation that's advertised as being "available in 29 shades for all skin tones." In her interview with Vogue, Lupita mentioned that she's "particularly proud to represent [Lancôme's] unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself." Later on, she added: "It's not about conforming to an already established idea of what is beautiful, and I like that." The product sees the beauty brand going after consumers of color. Will it work? Tell us what you think by tweeting @okayafrica with #lupitalancome.