Jul. 01, 2014 12:07PM EST
Lupita Nyongo is the new face of Lancôme's Teint Idole Ultra 24H foundation ad.
<p><a href="http://www.okayafrica.com/style-2/lupita-nyongo-vogue-cover-photos-pret-a-poundo/" target="_blank"><strong>Vogue</strong>'s July cover girl</a> <strong><a href="http://www.okayafrica.com/tag/lupita-nyongo/" target="_blank">Lupita Nyong'o</a> </strong>is also the latest <strong><a href="http://www.lancome-usa.com" target="_blank">Lancôme</a></strong> ambassador for 'Teint Idole Ultra 24H,' a foundation that's advertised as being "available in 29 shades for all skin tones." In her interview with Vogue, Lupita mentioned that she's "<span style="color: #000000;">particularly proud to represent [Lancôme's] unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself." Later on, she added: "</span>It's not about conforming to an already established idea of what is beautiful, and I like that." The product sees the beauty brand going after consumers of color. Will it work? Tell us what you think by tweeting <a href="https://twitter.com/okayafrica" target="_blank"><strong>@okayafrica</strong> </a>with <strong>#lupitalancome</strong>.</p><p><div class="preroll-video"></div><ora-player></ora-player></p>
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