Video

Priddy Ugly and Bontle Modiselle’s Video For ‘Sumtin New’ is a Carefree Celebration of Love

Watch Rick Jade (Priddy Ugly and Bontle Modiselle) and KLY's video for their song 'Sumtin New.'

Rick Jade, a duo made up of real life couple, the rapper Priddy Ugly and the dancer/TV and radio presenter Bontle Modiselle, just released their first music video together.

The video for the song "Sumtin New" shows two couples at the beach enjoying each other's company—frolicking on the sand, taking a swim, racing, and doing all the good stuff couples who are truly in love can get down to.


The song features the two's close friend KLY, and is taken from Rick Jade's 2-track debut EP titled I Want Something New. The EP was released on a fitting date—Valentine's Day.

Later this year, Bontle and Priddy, one of SA's most adored couples, will be celebrating 10 years together. The couple has long been everyone's #RelationshipGoals, and them choosing to make music together makes us envy and adore them even more.

Watch the music video for "Sumtin New" below, and download the EP here, or stream it underneath.

Priddy Ugly & Bontle Modiselle present: Rick Jade ft. KLY - Sumtin New (Official Music Video) www.youtube.com




Follow Rick Jade on Twitter.

Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

Keep reading... Show less

get okayafrica in your inbox

popular.

How Nigerian Streetwear Brand, Daltimore, is Rising To Celebrity Status

We spoke with founder and creative director David Omigie about expression through clothing and that #BBNaija pic.