Watch Sola's Striking New Video For 'Save Yourself'
We premiere the new visual from the British-Nigerian artist.
Sola is an exciting new act coming out of the London scene.
The British-Nigerian artist makes music that she calls 'warped soul'—a blend of her deep vocals with experimental electronic production and influences from afrofuturism and her Nigerian heritage.
Sola mentions Nina Simone and Sade as her main vocal influences and credits the likes of Burial, Arca and Massive Attack as inspirations behind her dark and lush beats.
Today we're premiering the new Savannah Setten-directed music video for her single, "Save Yourself," which takes viewers through a black-and-white battle with ones inner demons, eventually coming out on the other side in renewed color.
"Writing 'Save Yourself' was a healing process," Sola tells OkayAfrica. "I wrote it during a time of deep depression and it's essentially me talking to myself about fighting your inner demons, knowing your self-worth, and learning to love yourself through your flaws. There weren't really any direct inspirations, it was more a need to get these thoughts out in an expressive way and capture my mood at the time."
"Hearing that Sola wrote the lyrics about overcoming depression, the visual idea for Save Yourself explores warped perception—when a person becomes entangled in negative emotion and their perception of themselves suffers as a result," the video's directo, Setten, adds. "The visual takes us on a journey through inner torment, reflection and ultimately finding new power to keep existing."
Watch the new music video for "Save Yourself" below.
Sola - Save Yourself youtu.be