Style

Pan-African Streetwear Label Finchitua Goes Intergalactic

Finchitua's newest capsule collection is a dive into future fantasy.

Feiruza Mudessir is in her creative studio in Dubai, a picture of contained nervous energy, surrounded by the organized chaos of her designs. She is the brand owner and head designer of Finchitua, a label producing distinctly pan-African streetwear. Until now, they have delivered exuberant denim clothing that is cut fearlessly, acid-washed, and then adorned with tribal designs: where '90s hip-hop meets the ancient and colorful patterns of Mudessir's Ethiopian heritage. Her latest collection charters new territories. Finchitua, it seems, has gone intergalactic. Exploring the fabric of Outerspace.

Mudessir is well-poised, but under this polished surface, I sense that distractions from the steely focus she keeps on her business gnaw away at her. There are things to do. It is unsurprising, as from the age of 13 she has been facing the world more alone than others do. She may have had the privilege of a boarding school education in India but after being sent off with her sister, she has largely been cut off from her parents.

There is no hiding how much her clothes are wrapped in the sense of her own forged identity. These designs not only keep her rooted in her heritage but tell the world of her own personal journey. "I want people to know where I am from through the fabrics and patterns of Ethiopia, India, and the UAE," she says. "And if people say 'I love it but where am I going to wear it?' I simply tell them that you don't need a special occasion to wear something beautiful. Stand up and be yourself."

Keep reading... Show less
Style

Photos: The Best Street Style Outfits From Lagos Fashion Week, 2019

See what Nigeria's best dressed had to say about what they wore to fashion week events.

In Lagos, Nigeria—a city home to more people than New York and London combined, where there's always a party around the next corner—your outfit does all the talking. From Friday to Sunday, Lagosians step out in their weekend best, determined to outdo their last look. No matter where you look there's no shortage of ankara, agbadas, suits, colours and fascinating silhouettes and striking new hairstyles for ladies and men. This energy was everywhere during Lagos Fashion Week 2019 which ended on Saturday the 26th.

Keep reading... Show less

get okayafrica in your inbox

news.

NYFW: This Is What Studio 189's First Fall Collection Looks Like

The sustainable fashion brand co-founded by Abrima Erwiah and Rosario Dawson once again levels up this fashion season.

First Look: Kente Gentlemen’s Latest Collection, ‘Sodade’, is a Vivid Ode to Emotion

Ivorian designer Aristide Loua shares his newest, colorful kente threads with OkayAfrica.

The 10 Best Moments from Lagos Fashion Week 2018

A recap of the memorable designs and raw talent showcased at this year's Lagos Fashion Week.

Made In Africa: Shekudo Is the Accessories Brand Putting Nigerian Craftsmanship & Artisans First

Shekudo founder Amy Akudo Iheakanwa speaks in-depth on the challenges of relaunching her brand in Nigeria and more.

popular.

First Look: Riveriswild's SS18 Collection Embodies the High Life of 1980s Nigeria

The lifestyle brand shares their newest, fresh threads with OkayAfrica.