The newly launched platform wants to foster a strong community of African artists on the continent and in the diaspora.
Afripedia is live! The curated visual platform, which was created by Swedish production collective Stocktownfilms aims to do away with misrepresentation within the creative industry and connect African creatives to their clients by giving them increased exposure. The platform comes five years after an initial 5-part documentary series which focused on creatives in Angola, Ghana, South Africa, Kenya and Senegal.
OkayAfrica recently spoke to Afripedia's co-founder and creative director Senay Berhe about the platform. Describing where Afripedia is currently, Berhe says, "Right now we are finalizing our next update where clients will be able to create their own profile and start connecting with creatives." He adds that, We want to become the best curated search engine to find and connect with creatives of African descent worldwide."
The landing page of Afripedia is breathtaking. It accurately depicts the varied quality African talent both in color and form. It features the work of photographers, costume designers, stylists, illustrators and several others. "Our hope is that talent seekers, brands, institutions and creatives use Afripedia to connect and hire creatives on the platform for assignments," Berhe says. "Our primary goal is to get top creatives onto the platform and build a strong community both online and offline," and goes on to add that, "We would love to do more events, like talks and portfolio review sessions, where the creative industry and creatives of African descent can connect."
Courtesy of Afripedia.
Berhe sees the visual platform fostering a strong community of creatives and inspiring those who are still to come. "We want to become a platform, where we can share our own stories and to create new role models for the next generation of creatives," he says confidently.