Interview: Clxrity, The Producer Behind Elaine’s Hit Single ‘You’re The One’, is Only Getting Started
Pretoria-based producer Clxrity did not expect the life-changing opportunities that came from producing Elaine's hit single 'You're The One' and her EP 'Elements'.
Fortune favours the brave, and luck is what happens when opportunity meets preparation. Such is the career trajectory of young South African producer extraordinaire, Clxrity. Unbeknownst to him, the amount of time he spent honing his skills in his dorm room would lead to him getting placement on the biggest R&B project to be released in South Africa in recent times .
He is the producerial brains behind Elaine's culture-defining, mammoth single "You're the One", as well as her other enthusiastically received single, "Risky", which are all part of her brilliant EP Elements. Abound with world-wide appeal, the concise R&B EP propelled Elaine to the pantheon of great international artists like Adele, Beyoncé, Chloe & Halle, Bob Dylan and many others, as they all became her label mates through a deal she inked with Columbia Records announced in August.
We caught up with the virtuoso producer whose producer tag "Clxrity, it's clear to see" has inadvertently been turned into a popular Twitter quip among Elaine's ardent fans. Real name Nkateko Shilowa, the 19 year-old producer from Pretoria, is also a music composer, guitarist, songwriter and audio engineer.
Also having already worked with artists like KC The Plug, Denimadic, J Clu, AKA and Gator, in the interview below, we delve into how he started out, the opportunities that have fallen into place for him post-Elements and what's in store for him moving forward.