This young South African influencer and his podcast network Lutcha, are changing the entrepreneurship game.
OkayAfrica brings you the 2019 INFLUENCED Series. In the coming weeks, we'll be exploring the online communities being fostered by young South Africans who are doing more than just influencing. From make-up gurus and hair naturalistas to socially-conscious thought leaders, get ready to be influenced. Read the rest of the series here.
Mashudu Modau was born-and-raised in Soweto and is a young South African influencer who's using social media to help anyone who's interested in becoming an entrepreneur or establishing a start-up. Modau insists on staying in his own corner and simply focusing on the impact that he can have on his fellow South Africans. At just under 11 000 followers on Twitter, that's quite a number of people who're joining him in that same corner.
Modau founded a podcast network called Lutcha, a platform for African podcasters, comprising of five podcasts which speak to entrepreneurship, branding, marketing, mental health and fitness. The host of the MASHSTARTSUP podcast, Modau focuses specifically on entrepreneurs that have excelled and that are still starting out on their entrepreneurial journey as well.
Describing himself as an "eco-driven specialist, youth entrepreneur and part-doctor" he wears a number of titles but his passion and work center on the start-up space. Modau attributes his childhood curiosity to igniting the spark and eventual interest in business and when asked by MarkLives in a recent interview, whether he feels entrepreneurs are born or made, he said, "Entrepreneurs are made. In the fire. Literally. It's a process of constantly and consistently testing, learning, failing and starting over. Over and over again."
We caught up with him to talk about why he does what he does, the key lessons he's learnt from social media and what his bigger picture is.
This interview has been edited for length and clarity.