Style
Image courtesy of Studio 189

Studio 189 Brought 'Heritage' to the Runway During NYFW

Take a look at the sustainable brand's Spring 2020 collection.

Studio 189—the sustainable fashion brand created by Rosario Dawson and Abrima Erwiah, debuted their Spring 2020 collection during New York Fashion Week (NYFW).

OkayAfrica was in attendance at Spring Studio this past Tuesday for the brand's runway show, which brought out 600 guests from various industries. Amongst those in attendance included Fantasia, Naturi Naughton, Quincy Brown, Opal Tometti, Young Paris, Quincy Brown, Justine Skye, Shaun Ross and many more. The show also featured musical performances "inspired by the continent of Africa" from Jojo Abot and more.

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Photo courtesy of Studio 189.

Studio 189's Debut Show Rejected All of NYFW’s Norms In Favor of Inclusivity and Authenticity

The Ghana-based sustainable brand presented their spring/summer 2019 collection—and it was out of this world.

To say that Studio 189 made history this week during the CFDA's official New York Fashion Week calendar would be an understatement. The Ghana and US-based sustainable fashion line, co-founded by Abrima Erwiah and Rosario Dawson, debuted their ready-to-wear spring/summer 2019 collection this week and it was anything but your typical fashion presentation—it was a celebration that hit all of your senses.

Before the audience who jam-packed Style360's space in Midtown delved into the highly anticipated looks, the brand chose to screen a short clip, giving a glimpse of the value chain, which is something fashion brands should be more transparent of with their consumers.

"The context was needed for people to understand the project," Erwiah, who's also Studio 189's co-creative director, tells me, reflecting on the presentation. "It's more than just a fashion show."

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