Faced with a lack of party options, a group of friends in Côte d'Ivoire sought to revolutionize the way their city turns up.
The opening line of DJ Arafat's hit song "Maman Sery" plays and the people on stage scream it as loudly as the crowd facing them below. Lighted phones are up in the air. Where some strangers embrace one another, others clutch their chests. The setting? A garden in Abidjan's commune of Cocody on a Sunday night.
Sundays in Abidjan, Côte d'Ivoire had always been reserved for beach trips and family time. All of this changed dramatically in December of 2018 when Fayçal Lazraq, Lionel Obam, Aurore Aoussi, Charles Tanoh-Boutchoue, and Aziz Doumbia, better known as Bain de Foule Creative Studio created La Sunday and it took Abidan by storm.
According to Charles Tanoh-Boutchoue, co-founder of La Sunday, "The idea was to create an alternative event for fun amongst friends." The differentiating factor here was these "friends" weren't just anyone; they were trendsetters at the epicenter of Abidjan's bustling creative scene. Shares from these creatives were instrumental in creating the engagement surrounding La Sunday and its subsequent expansion.