TG Omori on Creativity and the Future of Music Videos

In this episode of Afrobeats Intelligence, powered by OkayAfrica and presented by Martell,  Joey Akan sits with TG Omori, one of the most prolific and influential music video directors of his generation, for a raw conversation about creativity, ambition, and what it really means to chase greatness.

The man behind hundreds of music videos — including cultural landmarks like Naira Marley’s “Soapy,” Olamide & Wizkid’s “Totori,” Kizz Daniel & Tekno’s “Buga,” Fireboy DML & Asake’s “Bandana,” and the entire visual world of Asake’s breakthrough album Mr. Money with the Vibe — traces his path from directing simply to survive to intentionally building a body of work and visual identities meant to outlive him. 

TG Omori opens up about the mindset shift that changed everything, why money stopped being the driver, the health crisis that forced him to rediscover his craft, the evolution of Nigerian music videos, the rise of visualizers, AI’s threat and opportunity, and why today’s directors operate in a completely different landscape. 

This is a conversation about purpose, resilience, artistic responsibility, and the deliberate choice of greatness from the director who helped define how a generation of Afrobeats looks and feels.

Watch the full episode of Afrobeats Intelligence with TG Omori below.

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