Izzy Bizu. Image courtesy of RED Music.

How Ethiopia Influenced Izzy Bizu's Viral Pop Hits

Izzy Bizu tells us about the millions of plays on her debut album, A Moment of Madness, and how she's been influenced by her Ethiopian roots.

At just 23-years-old, British-Ethiopian singer-songwriter Isobel Beardshaw, better known as Izzy Bizu, has already shared the stage with music's finest including Sam Smith and Coldplay.

While her talents behind the mic seemingly fell on her lap, it was through her Ethiopian roots that she fully discovered her unique, acoustic sound. What started as a mere outlet to escape the struggles of boarding school has now become a dream come true.

But music wasn't always the goal. Izzy Bizu's career goals first began with animals. Although she wanted to be a vet, she soon learned the difference between hobbies and passions. At the age of 15, she auditioned for a teenage girl-band, singing "Beautiful" by Christina Aguilera. Just one week later, she was in the recording studio.

Fast forward to 2018, Izzy's debut album, A Moment of Madness, has clocked in over 225 million global streams and her hit single "Diamonds" sits at the #11 spot at Urban AC radio. If that's not enough, she still manages to find time to travel back home and give back to the communities in Ethiopia.

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