PODCAST
Alhaji Popping Tells You How to Build in the Entertainment World
The man behind The Plug and Mainland Block Party sits down with Joey Akan for the latest episode of Afrobeats Intelligence.
Alhaji Popping joins host Joey Akan on the latest episode of Afrobeats Intelligence.
by OkayAfrica/Afrobeats Intelligence
In this episode of Afrobeats Intelligence, Tobi Mohammed, aka Alhaji Popping, sits down with Joey Akan for a wide-ranging conversation about the principles that have shaped his career across entertainment, business, and culture as the founder of The Plug agency and Mainland Block Party.
He reflects on the lessons his mother taught him about ego, sacrifice, honesty, knowing when to apologize, and explains why he believes excellence requires the ability to say no even when relationships are involved.
Mohammed breaks down his approach to the industry to identifying value, studying the market, building stellar products, and working backward from the outcome he wants to achieve.
He also discusses why he believes everything is a product, how aesthetics, merchandising, and communication shape perception, and why diversification is essential for anyone building a career in entertainment.
From artists and events to brands and business, Alhaji Popping explains the strategy and thinking that connects the different worlds he operates in.
Watch the full episode of Afrobeats Intelligence with Alhaji Popping below.
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