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Ami Faku Evokes Visceral Emotions in New Music Video Release.

Ami Faku Evokes Visceral Emotions in New Music Video for 'Imali'

Ami Faku releases an emotional music video for 'Imali', aptly capturing the despairing economic landscape of South Africa.

Ami Faku has recently premiered the raw music video for her hit single "Imali" which featured on her titular album of the same name. Fans of the soulful songstress have long anticipated the release and with good reason.


The music video begins with Faku dressed in a dull brown bathroom gown seated on a couch with a stony expression on her face. She moves her lips like a zombie, completely depleted of all energy. The camera then shifts to fellow musician Blaq Diamond who is dressed in blue work overalls. Leaning on the door frame, both his lyrics and physical stance seemingly express the sheer exhaustion of being Black in South Africa.

The gold-certified songstress' new video traces the economic divide between South Africans. The growing number of shacks in informal settlements (in addition to running sewage) is contrasted with the shiny high-rise buildings of the business district in the northern parts of the city.

Read: Ami Faku is the Most Streamed South African Woman Artist on Deezer

Faku does not move from the couch in the entirety of the video, barefaced in her signature style. She instead remains in character, playing the role of the many emotionally shell-shocked Black South Africans who continue to live through gross inequality.

Faku's video speaks to a glaring reality in the country. The history of Apartheid positions white South Africans at an economic advantage that has them generally dominating land ownership and the economy. The South African government has yet to adequately find a solution for land ownership and economic equality.

Watch the video for "Imali" below:

Ami Faku, Blaq Diamond - Imali Visual Story (Official Video) www.youtube.com

Reviews

Review: Josiah De Disciple’s Latest Album ‘Spirits of Makoela, Vol 2: The Reintroduction’ Effortlessly Blends Amapiano With Jazz and Soul

Producer extraordinaire Josiah De Disciple reintroduces himself on his flawless sophomore album 'Spirits of Makoela, Vol 2: The Reintroduction'.

Throughout his tenure as one half of the JazziDisciples duo, alongside Mr JazziQ, Josiah De Disciple steered clear of the spotlight. Mr JazziQ's mainstream recognition after their split didn't help his cause either. Even though his name, and position, are solidified within the amapiano lexicon, Josiah De Disciple hopes to use his second solo effort to reintroduce himself to the masses, as the title suggests.

On the subject of reintroduction and pushing his image to the fore, the album's cover art features a portrait of Josiah with his thumb and index finger carefully balanced on his chin. It's a stylistic shift from the illustrations presented in his last two projects Spirits of Makoela (2020) and Umbuso Waba'mnyama (2020).

Just like its predecessor, Spirits of Makoela, Vol 2: The Reintroduction showcases the producer's broad musicality, and slightly deviates from the club-centric bangers that so often congest the genre.

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