News24 reports that Netflix and both the South African Screen Federation (SASFED) and Independent Producers Organisation (IPO) have teamed up to establish an 8 million Rand (approximately 400 000 USD) emergency relief fund that is set to help struggling South African creatives in the local film and television industry. The announcement comes at a time where the livelihoods of many South African creatives have been hard-hit amid the ongoing COVID-19 crisis.

As the world continues to reel from the impact of the coronavirus pandemic, many South African creatives are still struggling to keep their heads above water. The emergency relief fund being collaboratively set up by Netflix, SASFED and the IPO could not have come at a better time.

READ: South Africa's Film and Television Industry Resumes Amid COVID-19 Outbreak

Speaking about the initiative, SASFED Executive Director, Unathi Malunga says the following:

"The Netflix fund supporting the local film industry brings hope to struggling industry professionals. We hope other potential partners will follow Netflix's example and support SASFED's broader initiatives which offer assistance to industry professionals across the whole value chain - an initiative undertaken by industry, for the industry. SASFED applauds Netflix' support of the local screen sector during the global crisis."

Netflix's lead for African Originals, Dorothy Ghettuba, echoed Malunga's sentiments saying, "South African crews are vital to Netflix's success and we want to help those freelancers who most need support in these unprecedented times."

This recent announcement comes after Netflix announced in March of this year that it would be setting aside a 100 million USD relief fund for the global creative industry. Music streaming platform Apple Music also launched the "Stream Local" initiative to support South African artists earlier this year.

South African artists have also called for both the SABC and Minister of Arts and Culture, Nathi Mthethwa, to do more to address their financial struggles during this precarious time.