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Apple Music Celebrates the Continent With 'Africa to the World'

Apple Music Celebrates the Continent With 'Africa to the World'

Apple Music has launched its latest campaign 'Africa to the World' which features content from the continent's biggest stars.

Apple Music has recently launched its latest campaign titled Africa to the World. The campaign, whose striking artwork was carried out by the talented Karabo Poppy, comprises both original and exclusive content featuring some of the biggest music stars and personalities on the continent.

READ: Manana Named Apple Music's New Artist Spotlight for January

Apple Music's Africa to the World features a number of exciting guest playlists, radio and video interviews. Episodes of DJ Cuppy's Africa Now Radio with Cuppy are a part of the collection with interviews with music heavyweights including Davido, Tiwa Savage, Nasty C, Fireboy DML, Yemi Alade and several others. Additionally, the campaign also comprises radio and video interviews with the likes of Grammy award-winning artists Burna Boy and Wizkid, AKA, Tems, Black Coffee and more.

Music fans will also be happy to know that Apple Music's Song Stories will also be available as part of this campaign. The series explores the creative process behind some of the biggest hits from the likes of Davido, Elaine, Adekunle Gold, Sha Sha and more. As if that weren't enough, Africa to the World also fears guest playlists curated by Angelique Kidjo, Sauti Sol, Sho Madjozi, Master KG and so many more.

Apple music is no stranger to bringing the African heat in its ever expanding mission to grow its market here. Since expanding into an additional 25 African countries last year, the streaming giant has since released the Africa Month, Oshe Naija, Stream Local, Up Next and monthly New Artist Spotlight campaigns.

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Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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