Donawon on Building With Tems: “It Can’t Break”

From trade secrets to tough lessons, Donawon reflects on the journey that shaped Tems’ global rise.

Muyiwa Awoniyi sits in front of a microphone, gesturing with his hand as he speaks, with text beside him reading “I Bet My Last $500 on Tems.”

Muyiwa Awoniyi shares trade secrets and strategies with Joeboy on this episode of Afrobeats Intelligence.

Photo by Afrobeats Intelligence & OkayAfrica.

“I’m telling you, by the grace of God, what me, Tems, and Wale have built – it can’t break,” says music executive and BSB Management Agency founder Muyiwa Awoniyi, also known as Donawon, in the latest episode of Afrobeats Intelligence.

In a rare deep dive, he shares trade secrets and the strategy behind their rise, laying out the non-negotiables that shaped their journey. Through setbacks and milestones, Odawon’s story is one of unwavering belief, long-term vision, and the power of sticking to the plan.

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OkayAfrica is the premiere digital platform bringing the worlds of African music, art, culture, style, sports and politics to a global audience. Founded in 2010 as an extension of Okayplayer, OkayAfrica serves as a cultural bridge to foster deeper understanding of the continent, while also building meaningful connections with its diaspora.

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