Video

Video: Mr Eazi On How He's Helping Young African Artists Grow

In 'Moments With: Mr Eazi,' the buzzing Nigerian star tells us about Banku music, being a serial entrepreneur, and how he's been pushing young African artists through his emPawa initiative.

Mr Eazi stopped by our offices in New York City during a packed round of promo around his new emPawa platform.

The Nigerian star sat down with OkayAfrica and spoke in-depth about his early days, how his friends all pooled money to help him get started, how his famous 'hat' look came about, the blend of Ghanaian & Nigerian sounds that make up Banku music and more recent things like collaboration with J Balvin and Bad Bunny.

Watch our Moments With video with Mr Eazi below.


Moments With: Mr Eazi youtu.be

Moments With is a cross-brand series between Okayplayer and OkayAfrica, bringing viewers in for an intimate moment with some of the most iconic names and people to watch in entertainment.

Credits

Producers | Kam Tambini & Greg Poole

Editors | Israel Nava

Cinematographer | Sam Henriques

Op-Ed
Photography by Sabelo Mkhabela.

Price to Pay: The Complicated Relationship Between Ambitiouz Entertainment and South Africa’s Music Scene

Through all the horror stories shared by artists, it's impossible to overlook Ambitiouz Entertainment's contribution to South African music.

One of the biggest South African songs at the moment boasts a lineup of artists that blend styles for a smooth collaboration. With verses for the heads and a catchy hook for the radio, "Price to Pay" by Miss Pru DJ features the duo Blaq Diamond and Lesotho-born rapper Malome Vector.

A quintessential Ambitiouz Entertainment song, "Price to Pay" feels like 2016/2017 all over again, even if it's for just above five minutes. When Ambitiouz started circa 2015, a majority of its hip-hop artists—Emtee, Saudi, Sjava, FiFi Cooper, and others—were doing trap rap, mostly in native languages. Even A-Reece, who raps almost exclusively in English now, threw a few SePitori phrases in his rhymes. Singles such as "Tshela" and "Smokolo" released by the rapper Priddy Ugly under Ambitiouz were his first experiments with adding native languages in his verses beyond hooks.

While streaming "Price to Pay" and other songs released by Ambitiouz Entertainment, however, one wonders if, years from now, Malome Vector and Blaq Diamond will be sharing horror stories of working with the label, just like many of its previous signings.

Keep reading... Show less

get okayafrica in your inbox

popular.