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Big Brother Naija Becomes the Most Watched Live Entertainment on Showmax

'Big Brother Naija' Becomes the Most Watched Live Entertainment on Showmax

According to Showmax, the collective hours streamed for this season of 'Big Brother Naija' alone add up to almost 30 years' worth of viewing.

The fifth season of Big Brother Naija has been recorded as the most watched live stream content this year. Fans of the reality show have been quite vocal about their support for the show on social media and so the new record comes as no great surprise. The reality show, which is available on Multichoice's DStv, has received more viewership on Showmax across Nigeria, Kenya and South Africa. While Nigeria accounts for fifty percent of the viewership; a third of the viewership is from South Africa and the rest of the viewership shared between Kenya Ghana, Namibia, Botswana and Uganda.


READ: Waje and Yemi Alade Return As Judges For The Third Season Of The Voice Nigeria

Big Brother Naija started in July of this year and provided entertaining stay-at-home content during lockdown. Over 30 thousand online applications were received in May. The novel coronavirus caused production studios, Mnet and Multichoice, to rethink the selection process resulting in live auditions being eliminated as an application criteria. Selected contestants were then tested for COVID-19 and underwent a two-week quarantine period before entering the infamous house.

While Showmax has not released specific statistics about the show's ratings, they reportedly said that the collective hours spent watching Big Brother Naija season equates to a whopping total of 30 years.


What makes Big Brother Naija a hit on Showmax are the extra features offered to viewers, catching up on behind the scenes that fans may have missed live and the coveted "Diary Room" voting sessions which are only available on Showmax. Sunday's record viewership was largely because of the live evictions which were highly anticipated among fans. Celebrity guests and live audiences usually draw high viewership rates for the live evictions but this feature is missing in BB Niaja's fifth season due to coronavirus. Despite this missing feature, Big Brother Naija shatters live streaming records.

Contestants are competing for a cash prize of approximately 200 thousand US dollars from 19 July 2020 to 27 September 2020. The last three contestants stand a chance to win through voting by the public.

Watch Big Brother Naija on Showmax.

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Photo: La Fédération de la Haute Couture

Lukhanyo Mdingi on Making his Paris Fashion Week Debut

We talked to the South African designer who, after co-winning the LMVH Prize last year, showcased his Bodyland Autumn/Winter 22-23 collection in Paris earlier this month.

In 2015, South African designer Lukhanyo Mdingi founded his eponymous label. Inspired by his mother and grandmother who raised him, Mdingi has created a formidable brand that is centered on building a bridge between heritage and timeless fashion pieces. Since the brand’s inception, Mdingi has made great strides in fashion, from his NYFW debut in 2019 to being crowned a joint winner of the 2021 LVMH Karl Lagerfeld Prize.

This year, Mdingi took his vision of Africa to France’s fashion capital, Paris, where he made his Bodyland Autumn/Winter 22-23 debut for the Paris Fashion Week Menswear Collection. Being the first designer on the program schedule to present, Mdingi showcased a collection that spoke of the relationship he shares with himself and the artisans he collaborates with. For the past two years, Mdingi has been working to source his woven textiles and knitwear from crafts communities in Burkina Faso, Somalia, and the Eastern Cape, and the collection featured textural and sartorial nuances paying homage to his being a young Black creative.

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