Interview

Cassper Nyovest On South Africa's Amapiano Revolution

The South African star rapper takes a deep dive into the rise of amapiano and what it means for him, his music, and the entire nation in this new exclusive interview.

Cassper Nyovest is one of South Africa's biggest, most successful rappers. With a career spanning over eight years, six albums, and several smashed records, he's a perfect example of what it means to get to the apex of African music. Now, he's reached a level in his career where he's no longer making music for money, and he's no longer making music to do what rappers are most fond of: competing in the trenches of the hip-hop battlefield for the coveted title of rap king. He's past all of that now and, in his own words, he's a "made man."

Amapiano has been making waves across the continent for some time now, putting the South Africa's vibrant sound and its players at the forefront of the African music scene. The dance music genre has become so popular that even other African countries, like Nigeria, have released their own iterations of the sound which instantly became hits in the West African region. Some of them were collaborations with South African artists and producers like Davido and Focalistic's "Ke Star" remix and some purely localized efforts birthed by the study and replication of the sound by talented Nigerian producers, such as Lojay and Sarz' "Monalisa."

Cassper Nyovest has seen and done it all as far as the rap game is concerned. Now, he is fully invested in the novel sound birthed in his home, amapiano —‚ and its expanding reach across the continent and beyond. Back in June, Cassper released an entire amapiano album Sweet And Short 2.0, and he has two more amapiano projects currently in the works. At this point, he's just having fun with it. Cassper tells us that this is the first time in his career that he can travel the African continent and feel perfectly at home both on and off the stage, because everyone recognizes and embraces the sound from his beloved home.

We caught up with Cassper during the Ghana stop of a several country mini-tour. He told us all about amapiano's newfound dominance, and the effect it's having on him and other South African musicians. Check out our conversation below.

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