Op-Ed
(Photo by Joseph Okpako/WireImage)

The Grammys Have Yet to Figure Out Their Place In the Global Music Conversation

The awards continue to center the Western-gaze when it comes to African and "global" music.

It was around 9 pm, Nigerian time when the winners of the 64th annual Grammy music awards for Best Global Music Album and Best Global Music Performance were announced. The competition for both categories was fierce, featuring both established and semi-established artists from across the globe including Femi Kuti, Seun Kuti Angélique Kidjo, Wizkid and Tems who were all nominated in both categories. Queer-Pakistani artist Arooj Aftab went home with Best Global Music Performance while the Beninese legend Angélique Kidjo took home Best Global Music Album, a category which she has won five times now.

When the first category’s winner was announced, it felt unspoken that surely, the next winner would be Wizkid. The afrobeats artist has had an incredible past two years. From topping Billboards charts to selling out the O2 arena in minutes—and doing that three times! His single "Essence" featuring rising talent Tems, was 2021’s unofficial summer hit and got an extended collaboration from Justin Bieber, a move that boosted the song’s rising popularity even further. Without a doubt, Wizkid’s work played a vital role in exploding the afrobeats genre on the global music scene, setting the tone for the sound, giving local talent increased international exposure, and setting the stage for a global ecosystem where afrobeats, like reggae, rock and other genres that once sat on the fringe, was adapted as a global genre.

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Photo courtesy of RCA Records

WizKid Longs For His 'True Love' In New Sultry Visuals

The Grammy-award winning global superstar brought in US supermodel Winnie Harlow to bring fans into the starry-eyed vision.

Wizkid is living life, man.

The Nigerian singer and songwriter has gifted his fans with new sexy visuals to accompany his hit single, 'True Love' off of his Grammy-award nominated album, Made In Lagos. The single, featuring Nigerian R&B artiste Tay Iwar and Jamaica's Projexx, comes via Starboy/Sony Music International/RCA Records. As, arguably, one of the most popular tracks off of Wizkid's tenacious 14-track album, expectations for the music video were pretty high. And the Nabil Elderkin-directed video did not disappoint, as Wizkid invited Jamaican-Canadian model/CAY SKIN founder Winnie Harlow to add her flair to the beloved ballad.

The delectable visual project comes as Wizkid gears up (and hopes) for a star-studded, successful evening at this year's Grammy-award Ceremony, taking place this Sunday, April 3.

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