Timaya Reflects on Legacy, Hustle, and Afrobeats’ Early Days on 'Afrobeats Intelligence'

The Nigerian music OG opens up to Joey Akan starting out, betting on himself with no Plan B, and longevity in the game.

A photo of Timaya wearing a white shirt and black hat and smiling. The words "From backstage to Billboard - Timaya" are written beside him.

Even with a decorated career behind him, Timaya’s hunger remains sharp.

Photo by Afrobeats Intelligence & OkayAfrica.

In the second episode of the fourth season of Afrobeats Intelligence, presented by OkayAfrica, host Joey Akan sits down with Nigerian music heavyweight Timaya for a long-anticipated conversation. Dressed in black shades, a matching hat, and a crisp white tee offset by vibrant Ankara cloth, the Port Harcourt-born star—who hails from neighbouring Bayelsa state—exudes calm confidence as he opens up about the grind behind the glory.


Timaya pulls back the curtain on the early days of Afrobeats, a time he recalls as financially lean for most. He tells Akan that it was him and the likes of P-Square, 2Baba and D’banj who were making real money. Over the course of the near hour-long interview, the two explore pivotal moments from his career: from launching his own festival earlier this year in his home state, to navigating the music industry with no safety net. “I believe so much in myself. There’s no Plan B,” he says. “Everything I have to do, I don’t have to be stuck in one place.”

Even with a decorated career behind him, Timaya’s hunger remains sharp. “Every new level demands a new devil,” he declares, signaling that his journey is far from over.

Watch the episode below:

Afrobeats Intelligence: Lanre Masha on Authenticity and the Evolution of Nigerian Music
Latest

Afrobeats Intelligence: Lanre Masha on Authenticity and the Evolution of Nigerian Music

The Orchard’s West Africa Director joins Joey Akan to talk about surviving the Alaba era, staying authentic, and how content now drives the industry.

The African Literature Ecosystem Used to Be Unstoppable. What Went Wrong?
News

The African Literature Ecosystem Used to Be Unstoppable. What Went Wrong?

The late 2000s to late 2010s were an era of vibrant publications, literary prizes, and the emergence of incredible literary talents. All that has been replaced with a loss of community and dwindling literary spaces.