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WurlD Releases Stunning Visuals For ‘Story’

Watch WurlD's stunning visuals for 'Story'.

WurlD has officially released visuals for his latest single "Story" from the Nigerian Afro soul singer's latest EP Afrosoul. "Story" is the second visual masterpiece by WurlD this year, as in April he released a James Bond-inspired music video for "Love Nobody". WurlD's second time at co-directing is toned down but makes for a riveting watch.

The "Story" music video is toned with the magnificent blue colour which WurlD the blue-haired singer is known for. In the song, he laments unrequited love to a winged beautiful woman, and throughout the video, the woman in question does not seem to connect with WurlD. Her stunning stature and magical look capture the essence of the video.

Read: WurlD's New Music Video 'Love Nobody' Offers a Cinematic Escape During Lockdown

Donning a diamond encrusted mask that only shows her eyes, the winged woman dances in sync with WurlD. The video, just like the song, speaks to matters of the heart and its simplicity magnifies Wurld's soft vocals over dance beats.

WurlD's "Story" sparks images reminiscent of Kanye West's "Runaway", touching on the turmoil of letting go of someone you love and ultimately, that love cannot be caged. A die-hard romantic and poetic in his performances, WurlD's telling of "Story" is simpler because of the bare set yet powerful because of the majestic blue colour palette on his hair and on the wings of the woman.

"Story" is directed by Baba Agba and WurlD.

Watch the music video for "Story" by Wurld below:

WurlD - STORY (OFFICIAL VIDEO) www.youtube.com




Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

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