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Yemi Alade in "True Love"

Yemi Alade's Video for 'True Love' Is a Stunning Work of Art

The Nigerian Afropop singer delivers brilliant visuals steeped in rich African references.

Yemi Alade's new video is all shades of inventiveness, captivating cinematography, dazzling costumes, energetic choreography and a complementary mix of African cultures, from Lagos streetlife to Ghanaian kente dresses.

Released today, the internationally recognized Afropop singer shared the video to accompany her Vtek-produced Gqom dance anthem "True Love" which she dropped on August 7 as the second single off her forthcoming fifth studio album.

"True Love" is a song that reiterates the beauty of love which cannot be avoided by even the best of us. The video does well to capture that beauty in a storyline delivered in snippets of stunning portraits and enthralling dance routines.


This music video, directed by Nigerian music video director Paul Gambit, sees Yemi Alade, one of Nigeria's most vibrant performers, direct her stage performance energy into a delightful visual experience.

The video has already garnered over 50,000 views since its release six hours ago. You can watch the video below.

Yemi Alade - True Love (Official Video) www.youtube.com

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Photo: Courtesy of Saphir Niakadie

Meet Four Women Pushing Ivorian Art Forward Through Photography

These young and emerging female photographers from Côte d'Ivoire are shaking up Abidjan's art scene.

There's been a tremendous amount of awe-inspiring art coming from the African continent lately. Photography is no exception. It is one of the most powerful tools used in changing the way in which the West perceives Africa and its diaspora and perhaps the reason why contemporary photography is thriving.

The female gaze is paramount to the way in which the aforementioned visual stories are told and the female photographers here are using their camera lenses to give us glimpses of lands, peoples, histories, and futures unknown. Their individual experiences and perspectives are widening the scope of what is believed to be Côte d'Ivoire. Within the country's capital, Abidjan, there's a creative scene that seems to have sprawled up out of nowhere yet is so rich in its offerings.

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Meet Nigeria’s All-Female Bikers Club, Featured In Darey's Latest Video

Darey collaborates with all-female bike riders to reimagine a pandemic-free world in the new video for "Jojo."