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Watch 2Baba's Music Video for His New Single 'Important'

The Nigerian artist outdoes himself with striking visuals for the laid-back track.

Veteran Nigerian artist 2Baba has just dropped his much anticipated single entitled "Important". He's also released the striking visuals accompanying the laid-back track—and we're definitely impressed. Frankly, it's the perfect way to usher in the weekend.


The music video, directed by Clarence A. Peters, opens with stunning aerial shots showing expansive forests with gushing waters in the background. Contrasting images of dancers clad in ebullient colors follow immediately after. African wax prints make a bold appearance in this music video amid shots taken in a local community where both children and elders gather around 2Baba as he does his thing. The scenes all work seamlessly together to support the overall defiant theme of the track.

Explaining what inspired the new single, 2Baba says reflectively, "Things are constantly happening around us that have an impact on the way we believe others see us or how we see ourselves, particularly in this social media age." He goes on to add, ""Important" is my message to everyone out there dealing with situations that threaten to devalue you. Keep your head up. You're worthy, special and important. Don't let nobody tell you anything different."

Watch the new music video for "Important" below:

2Baba - Important www.youtube.com

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