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Watch 2Baba's Music Video for His New Single 'Important'

The Nigerian artist outdoes himself with striking visuals for the laid-back track.

Veteran Nigerian artist 2Baba has just dropped his much anticipated single entitled "Important". He's also released the striking visuals accompanying the laid-back track—and we're definitely impressed. Frankly, it's the perfect way to usher in the weekend.


The music video, directed by Clarence A. Peters, opens with stunning aerial shots showing expansive forests with gushing waters in the background. Contrasting images of dancers clad in ebullient colors follow immediately after. African wax prints make a bold appearance in this music video amid shots taken in a local community where both children and elders gather around 2Baba as he does his thing. The scenes all work seamlessly together to support the overall defiant theme of the track.

Explaining what inspired the new single, 2Baba says reflectively, "Things are constantly happening around us that have an impact on the way we believe others see us or how we see ourselves, particularly in this social media age." He goes on to add, ""Important" is my message to everyone out there dealing with situations that threaten to devalue you. Keep your head up. You're worthy, special and important. Don't let nobody tell you anything different."

Watch the new music video for "Important" below:

2Baba - Important www.youtube.com

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OkayAfrica Presents: 'The Adinkra Oracle' December Reading with Simone Bresi-Ando

We're back with another Adinkra reading from Simone Bresi-Ando to help guide you through the end of the year—and the end of the decade.

It's the a new month and that means we're ready for a new Adinkra reading from Simone Bresi-Ando to help you navigate your December.

After cleansing the space, Simone will pull five Adinkra Ancestral Guidance Cards from a deck of 44 Adinkra symbols—these cards help to channel information, messages and direction from your ancestors using Adinkra symbols when read correctly. Remember, as Simone says, "these readings tell you what you need to know and not necessarily what you want to know—our ancestors are emotionally pure."

Simone gives a general reading of what December has in store to help you know what actions and thoughts are necessary to get the best out of the month. This is a special installment as it also guides you through the end of the year—and the end of the decade.

Watch below.

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OkayAfrica Presents: 'The Adinkra Oracle' November Reading with Simone Bresi-Ando

We're back with another Adinkra reading from Simone Bresi-Ando to help guide you through the new month.

It's the first of the month and that means we're ready for a new Adinkra reading from Simone Bresi-Ando to help you navigate your November.

After cleansing the space, Simone will pull five Adinkra Ancestral Guidance Cards from a deck of 44 Adinkra symbols—these cards help to channel information, messages and direction from your ancestors using Adinkra symbols when read correctly. Remember, as Simone says, "these readings tell you what you need to know and not necessarily what you want to know—our ancestors are emotionally pure." Pay attention, this month's reading has multiple cards the ancestors want us to take particular note of.

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Image by Sabelo Mkhabela.

This Is What It Takes for South African Musicians to Succeed Abroad

Jeremy Loops, Shimza, Moonchild Sanelly and GoodLuck discuss what it took to build their names overseas.

Disclaimer: The conversation which this piece makes reference to took place before the COVID-19 pandemic hit South Africa.

"I said it for 10 years that I'm going to work with Beyoncé, and everybody laughed for those 10 years. And I said it with conviction. Today, I'm on a Grammy-nominated album [on a song] with Beyoncé right now," says Moonchild Sanelly referring to the song "MY POWER" in which she's featured in alongside Busiswa, Nija, Yemi Alade, Tierra Whack and of course Queen B herself. The track is a fan-favorite from the Lion King: The Gift soundtrack album curated by Beyoncé. Moonchild is pulling out these receipts to elaborate a point she just made about self-belief which helped her build a career that's recognized globally, a feat very few South African artists have achieved.

A few of those artists— Jeremy Loops, Shimza and Juliet Harding (a member of the versatile electronic band GoodLuck)—are on the podium alongside Moonchild during the Midem Africa Conference in Langa, Cape Town towards the end of February. The four musicians are in conversation with Trenton Birch, musician and founder of Bridges for Music Academy, sharing their secrets to breaking into the highly competitive and advanced music markets of mainly Europe and the US.

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Interview: Buju Is the Blooming Afro-Fusion Artist You Should Know

Over the last year, Buju has gone from a viral sensation to one of Nigeria's young music stars pushing afro-fusion to new heights.

When chasing a dream from Nigeria, one needs a surplus of that secret sauce called belief. Young Nigerians in the music space have always forced the issue of their recognition as new viral sensations coming out with fresh, innovative styles are delimiting the shine of the limelight.

Late last year, "Spiritual," was the new record on everybody's lips. While hip-hop sensation Zlatan served as the poster boy for the single, the voice of a new melody twister carried most of the track. 22-year-old Daniel Benson, popularly known as Buju or BujuToyourEars in full, piqued the interest of industry giants and has been on an upward trajectory since then.

Around four million streams later, a handful of major performances, Headies nominations, and a remix of his hit single "L'Enu" featuring his idol Burna Boy on the way, the stars don't seem to be the limit for Buju.

Meet Buju, the latest addition to the list of young Nigerian stars pushing the new generation into the conversation.

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