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Watch Elaine Break Down Her Viral Single ‘You're the One’

South African R&B artist Elaine speaks about the inspiration behind her viral hit 'You're the One' on Apple Music's Song Stories.

Rising South African R&B artist Elaine recently broke down the meaning behind her song "You are the One" as part of Apple Music's Song Stories series.


"I was just trying to highlight the fact that being open and honest in relationships is so important….it doesn't get any deeper than that," says the artist in the clip.

She continues later on in the video, "'I know you are the one,' I mean it doesn't get any deeper than that. Imagine someone telling you that you are the one. There are so many people in the world, and yet you are the one. That's why I even made it the title of the song 'cause to me it was like, that's crazy, I'm actually telling someone they are the one."

"You're the One" is a single from the artist's 2019 EP Elements. The song and the project went viral last year, and Elaine has been busking in the spotlight. She was one of the most talked about new South Africa artists of 2019.

Watch the full clip showing Elaine breaking down "You are the One" on Apple Music and stream Elements below:


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Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

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