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You Need to Hear Odie's Industrial Afrobeats Sound In 'Faith'

The 21-year-old producer & singer has been channeling his Nigerian roots into next level fusions.

After jumping back into the scene with the smooth alternative R&B track "Little Lies" a couple of weeks ago, Odie is back at it with a more up-tempo sound this time around.

"Faith" is the infectious new single off the producer-cum-singer's upcoming project, Analogue, which is due in the spring.

The Toronto-born, Bay Area-raised artist lets his Nigerian roots come alive with the song which incorporates both industrial sounds and afrobeats. The 21-year-old talent has previously stated that he is influenced by the likes of Kid Cudi, Chris Martin, and Fela Kuti. It's not hard to spot how seamlessly he is blending these varied styles in his music.


Read: Odie Is Channeling His Nigerian Roots Into Next Level Hip-Hop

"Some days I'm hopeless, others I'm invincible. With this song I wanted to capture the latter feeling. 'Faith' is me down to my roots, with all the energy and conviction in the world," he explains.

After a period away from the spotlight, Odie is ready to introduce his intricately cultivated sound with the world. If "Faith" is anything to go by then Analogue is a project worth looking out for.

Listen to Odie's latest single below

Music

6 Samples From 'Éthiopiques' in Hip-Hop

A brief history of Ethio-jazz cultural exchange featuring songs by Nas & Damian Marley, K'naan, Madlib and more.

This article was originally published on OkayAfrica in March, 2017. We're republishing it here for our Crossroads series.

It's 2000 something. I'm holed up in my bedroom searching for samples to chop up on Fruity Loops. While deep into the free-market jungle of Amazon's suggested music section, I stumble across a compilation of Ethiopian music with faded pictures of nine guys jamming in white suit jackets. I press play on the 30 second sample.

My mind races with the opportunities these breakbeats offered a budding beat maker. Catchy organs, swinging horns, funky guitar riffs, soulful melodies and grainy and pained vocalists swoon over love lost and gained. Sung in my mother tongue—Amharic—this was a far cry from the corny synthesizer music of the 1990s that my parents played on Saturday mornings. I could actually sample this shit.

The next day, I burn a CD and pop it into my dad's car. His eyes light up when the first notes ooze out of the speakers. “Where did you get this?" He asks puzzlingly. “The internet," I respond smiling.

In the 1970s my dad was one of thousands of high school students in Addis Ababa protesting the monarchy. The protests eventually created instability which lead to a coup d'état. The monarchy was overthrown and a Marxist styled military junta composed of low ranking officers called the Derg came to power. The new regime subsequently banned music they deemed to be counter revolutionary. When the Derg came into power, Amha Eshete, a pioneering record producer and founder of Ahma Records, fled to the US and the master recordings of his label's tracks somehow ended up in a warehouse in Greece.

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