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Courtesy of CSA Global.

Sho Madjozi is Set to Perform During Super Bowl LIV Weekend

The South African artist will perform alongside the Black Eyed Peas, Halsey and Diplo on the BUDX stage in Miami.

South African artists are hitting the ground running this year—facts.

Sho Madjozi is set to perform at the Super Bowl LIV weekend coming up at the beginning of February. She will also share the stage with the Black Eyed Peas, Halsey and Diplo at arguably one of the biggest sporting weekends in America.


While many expressed skepticism at the beginning of Sho Madjozi's career, the Tsonga rapper has remained true to her roots and continued to champion her home town of Limpopo. It's a formula that's certainly paying off.

The virality of her 2019 hit single "John Cena" was proof of just that and this year plans to be no different. "It's such a privilege to be invited to show the world's creatives the vibrancy of African music," Sho Madjozi says about her upcoming trip to Miami.

Moonchild Sanelly will also be in Miami as part of a "cultural exchange" with 200 other influential creatives from over 20 countries. The creatives will reportedly participate in imaginative activations centred on being a "king" of music, art, fashion and sports.

The artist had a standout year last year with the release of her Nüdes EP and her collaboration with Beyoncé on The Lion King: The Gift album. This year, the "F-Boyz" hitmaker jumped onto Major League DJz and Focalistic's amapiano banger "Ndikuze" along with Kabza De Small and The Lowkeys.

Also on the list is Karabo Poppy, the talented street artist and graphic designer who became the first South African to collaborate with Nike last year. She produced three unique designs for Nike's iconic Air Force 1 sneaker collection which quickly became a global success and sold out in South Africa in as little as an hour.

Karabo Poppy will make use of her Afro-futuristic visuals by customizing sneakers at the official live BUDX Art activation.

Speaking about the presence of African talent at BUDX, Marketing Manager of Budweiser Africa, Thomas Lawrence, said in a press statement that,"African creatives have a unique voice, style and edge with a worldwide influence." He added that, "We have created theBUDX platform for these Kings to claim the spotlight on the world's biggest stage while sharing their inspirational stories."

An earlier version of this story reported that both artists would be performing. CSA Global has reached out to clarify that Moonchild Sanelly will be not performing but will instead partake in a "cultural exchange" activities as a part of curating content of her BUDX experience.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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