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Simi in "Selense" (Youtube)

Watch Simi's Beautiful Music Video For 'Selense'

Premiere: Simi shares the upbeat new video for "Selense," a song about time which draws inspiration from classic highlife.

Nigeria's Simi comes through with the new music video for her recent single, "Selense."

The song, which sees her sing about using your time and years on this earth preciously, gets a beautiful new video that follows Simi's verses about different characters who may or may not be spending their hours in the best way.

The upbeat new music video, which was directed by Adasa Cookey, is getting premiered here on OkayAfrica today.

"'Selense' is a song about time," Simi tells OkayAfrica. "The song draws inspiration from classic African highlife. A timeless classic that is perfect for all seasons."


"Selense" also marks Simi's first release through emPawa Distribution, a part of Mr Eazi's program which is equipping Africa's most promising artists with the necessary investment.

The single follows Simi's recent collaboration with Mr Eazi for "Doyin," as well as her solid album Omo Charlie Champagne, Vol. 1 and a standout cover of "Brown Skin Girl."

Watch the new music video for "Selense" below.

SIMI - Selense (Official Video) www.youtube.com

Music

Interview: Ranks ATM Makes ‘Substance Music’

South African hip-hop artist Ranks ATM on his latest EP 'Substance Music', working with Riky Rick and his crew African Trap Movement's new chapter.

Ranks ATM demands to be taken seriously. With every successive release, listeners are bound to pick up on both his personal and artistic growth. His latest EP, Substance Music, released towards the end of 2020, is an honest body of work that sees the artist divulge some aspects of his life while remaining playful and entertaining.

Young2unn, who produced a majority of the project, gave Ranks ATM beats that primarily consist of keys and strings cushioned by atmospheric pads and ethereal vocal samples panned for effect. The music is soulful enough for Ranks to tell his story and gritty enough to maintain his street aesthetic.

On Substance Music, the artist strikes the balance between playful banter and poignant expression of emotions. It's what makes his raps believable in general—he presents himself as a complete human who feels pain at times but also feels himself. Songs such as "Die For Me" and "How Could It Be" are laced with specific details that could have only been extracted from his life experiences, for instance, on the former, he raps, "You cheated on me with a gym freak, you did me dirty."

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Joeboy Shares Visuals for New Track 'Lonely'

Joeboy has dropped the music video for his latest track 'Lonely'. The endearing track features on his upcoming debut album 'Somewhere Between Beauty & Magic'.