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Here Are 5 Places Where You Can Buy African Fashion Online

You need to know these five African-owned e-commerce sites that are selling made-in-Africa fashion brands.

As e-commerce continues to take over the fashion industry, it is important we shed light on the websites where the latest fashions from African designers can be acquired.

Consumers can now access pieces more easily due to the technological advancements made by these trail blazers.

These sites hold global customer bases, vast product assortments and fill voids in the retail marketplace.

1. Zuvaa

Kelechi Anyadiegwu founded  Zuvaa in 2014 due to frustration that she couldn’t find African-inspired clothing and accessories online. Today, multiple merchants flock to her site to sell goods and she’s been featured on Forbes 30 under 30. 'Zuva,' translates to ‘sun’ in Zimbabwe’s Shona language—so Anyadiegwu’s platform certainly shines bright. It is the product of an entrepreneur with a passion for Africa, fashion and technology.

Her site’s mission is “to empower designers worldwide with the tools to enter a global market and to make women around the world feel bold and beautiful in vibrant and eccentric African inspired designs.”

The online store is also a community and a movement.

2. Kisua

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Kisua is the Swahili noun for ‘garment’ or ‘suit,’ as well as an adjective for a ‘well-dressed person.’ When Ghanaian economist Samuel Mensah started Kisua, he sold everything he owned to raise seed money for the platform. Today, the brand creates exclusive capsule collections with contemporary african designers and has been worn by Queen Beyoncé. Fabrics are sourced from suppliers on the continent to create clothing that stands out. The colors, prints, and  shapes seen are engrained in our cultural traditions.

3. ONYCHEK

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Nigerian Chekwas Okafor established an e-commerce space for African luxury goods in the fall of 2016. The artisans on his site ONYCHEK are afforded an exposure they wouldn’t have any other way. He positions the brands globally and helps them tell their stories. The aim is to make people think of the African continent when they think luxury, much like they do Italy or France. We recently partnered with Okafor for a pop-up shop at Okay Space during New York Fashion Week, so we’re excited to see his extensive expansion in the future.

4. Moon Look

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Moon Look is yet another digital platform and concept store created to expose contemporary African designers. Cameroonian Nelly Wandji founded this boutique in Paris in 2014. Creatives whose products are “Made in Africa” that have a loyal clientele but may need strategic help and creatives who are just getting starting find solace here.

5. OXOSI

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Last fall, Vogue dubbed OXOSI as African fashion’s Moda Operandi. It’s a platform on which consumers can access luxury designers such as Maki Oh, Loza Maléombho, Bridget Awosika, MaXhosa by Laduma, and Dent de Man, to name a few. Ochosi is the Yoruba god of hunting. It is from here that the two Nigerian co-founders of this brand got the name for their e-commerce platform that provides products, content, and a community of contemporary brands.

Akin Adebowale and Kolade Adeyemo understand the importance of capitalizing on the African renaissance we are seeing in the realms of music, film, and fashion. Their retail channel connects consumers to products they may see from the aforementioned designers in magazines and on runways. It is also home to profiles and editorials.

These men hope to become a notable global-scale brand with a portfolio as diverse as the African continent.


ICYMI, read up on the 10 menswear bloggers and 11 womenswear designers you need to know.

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Photo by Giles Clarke/UNOCHA via Getty Images

Cameroon Holds Vigil to Remember Children Killed in School Attack

Residents in Kumba paid their respects to the seven lives lost, and those injured during the attack over the weekend.

In the latest tragedy to come from Cameroon's historically violent clash between Anglo and Francophone citizens, seven children were murdered after attackers stormed a school with guns and machetes over the weekend.

In what has been deemed as the "darkest and saddest day," by Bishop Agapitus Nfon of Kumba, armed attackers stormed the Mother Francisca International Bilingual Academy, targeting students aged 9 to 12. The tragic event saw dozens of children injured, some critically.

The attack has shocked the nation, with both local and international agencies condemning the horrible offense. On Monday, Cameroonian President Paul Biya denounced the "horrific murder" of the school children, and alluded to the "appropriate measures" being taken in order to bring justice to the families of the victims. Prime Minister Dion Ngute Joseph shared his condolences via a tweet saying, "I bow before the memory of these innocent kids."

The Cameroonian presidency and governing body have blamed Anglophone 'separatists' for the attack, though the group claims no part in the attack.

Human rights groups, however, have blamed both opposing parties, as the conflict has led to the death of over 3,000 deaths and resulted in more than 700,000 Cameroonians fleeing their homes and the country.

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Interview: Meet Velemseni, Eswatini’s Queen of Soul

Soul artist Velemseni's music reflects Eswatini culture and aesthetics. "The Kingdom of Eswatini is a magical and mysterious place, and my music aims to interpret and document that mystique, drawing from genres like Swazi gospel, soul, African soul, cinematic and traditional music," says the artist.