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Here Are 5 Places Where You Can Buy African Fashion Online

You need to know these five African-owned e-commerce sites that are selling made-in-Africa fashion brands.

As e-commerce continues to take over the fashion industry, it is important we shed light on the websites where the latest fashions from African designers can be acquired.

Consumers can now access pieces more easily due to the technological advancements made by these trail blazers.

These sites hold global customer bases, vast product assortments and fill voids in the retail marketplace.

1. Zuvaa

Kelechi Anyadiegwu founded  Zuvaa in 2014 due to frustration that she couldn’t find African-inspired clothing and accessories online. Today, multiple merchants flock to her site to sell goods and she’s been featured on Forbes 30 under 30. 'Zuva,' translates to ‘sun’ in Zimbabwe’s Shona language—so Anyadiegwu’s platform certainly shines bright. It is the product of an entrepreneur with a passion for Africa, fashion and technology.

Her site’s mission is “to empower designers worldwide with the tools to enter a global market and to make women around the world feel bold and beautiful in vibrant and eccentric African inspired designs.”

The online store is also a community and a movement.

2. Kisua

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Kisua is the Swahili noun for ‘garment’ or ‘suit,’ as well as an adjective for a ‘well-dressed person.’ When Ghanaian economist Samuel Mensah started Kisua, he sold everything he owned to raise seed money for the platform. Today, the brand creates exclusive capsule collections with contemporary african designers and has been worn by Queen Beyoncé. Fabrics are sourced from suppliers on the continent to create clothing that stands out. The colors, prints, and  shapes seen are engrained in our cultural traditions.

3. ONYCHEK

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Nigerian Chekwas Okafor established an e-commerce space for African luxury goods in the fall of 2016. The artisans on his site ONYCHEK are afforded an exposure they wouldn’t have any other way. He positions the brands globally and helps them tell their stories. The aim is to make people think of the African continent when they think luxury, much like they do Italy or France. We recently partnered with Okafor for a pop-up shop at Okay Space during New York Fashion Week, so we’re excited to see his extensive expansion in the future.

4. Moon Look

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Moon Look is yet another digital platform and concept store created to expose contemporary African designers. Cameroonian Nelly Wandji founded this boutique in Paris in 2014. Creatives whose products are “Made in Africa” that have a loyal clientele but may need strategic help and creatives who are just getting starting find solace here.

5. OXOSI

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Last fall, Vogue dubbed OXOSI as African fashion’s Moda Operandi. It’s a platform on which consumers can access luxury designers such as Maki Oh, Loza Maléombho, Bridget Awosika, MaXhosa by Laduma, and Dent de Man, to name a few. Ochosi is the Yoruba god of hunting. It is from here that the two Nigerian co-founders of this brand got the name for their e-commerce platform that provides products, content, and a community of contemporary brands.

Akin Adebowale and Kolade Adeyemo understand the importance of capitalizing on the African renaissance we are seeing in the realms of music, film, and fashion. Their retail channel connects consumers to products they may see from the aforementioned designers in magazines and on runways. It is also home to profiles and editorials.

These men hope to become a notable global-scale brand with a portfolio as diverse as the African continent.


ICYMI, read up on the 10 menswear bloggers and 11 womenswear designers you need to know.

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Image courtesy of Lula Ali Ismaïl

'Dhalinyaro' Is the Female Coming-of-Age Story Bringing Djibouti's Film Industry to Life

The must-watch film, from Lula Ali Ismaïl, paints a novel picture of Djibouti's capital city through the story of three friends.

If you're having a tough time recalling the last movie you watched from Djibouti, it's likely because you have never watched one before. With an almost non-existent film industry in the country, Lula Ali Ismaïl, tells a beautiful coming of age story of three young female Djiboutian teenagers at the cusp of womanhood. Dhalinyaro offers a never-before-seen view of Djibouti City as a stunning, dynamic city that blends modernity and tradition—a city in which the youth, like all youth everywhere, struggle to decide what their futures will look like. It's a beautiful story of friendship, family, dreams and love from a female filmmaker who wants to tell a "universal story of youth," but set in the country she loves—Djibouti.

The story revolves around the lives of three young friends from different socio-economic backgrounds, with completely varied attitudes towards life, but bound by a deep friendship. There is Asma, the conservative academic genius who dreams of going to medical school and hails from a modest family. Hibo, a rebellious, liberal, spoiled girl from a very wealthy family who learns to be a better friend as the film evolves and finally Deka. Deka is the binding force in the friendship, a brilliant though sometimes naïve teen who finds herself torn between her divorced mother's ambitions to give her a better life having saved up all her life for her to go to university abroad, and her own conviction that she wants to study and succeed in her own country.

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The heavyweight artist and producer delivers a melodic track that sees him singing about his devotion to his lover over drum-filled production from Phantom. The track features subdued vocals from. the artist, and a beat that's easy to move along to. The song follows the track 'Beh Beh' which he released earlier this year.

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Listen to South African jazz artist Nduduzo Makhathini's new album 'Modes of Communication: Letters from the Underworlds.'

South African pianist, composer, and healer Nduduzo Makhathini has released his Blue Note Records debut Modes of Communication: Letters from the Underworlds. The 11-track album is characterized by Makhathini's trademark piano keys, hissing percussions that collide with expressive vocals. As is always the case with Makhathini's work, spirituality is a huge part of the album deals with humans' connection to the ancestors and the spiritual realm.

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