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Here Are 5 Places Where You Can Buy African Fashion Online

You need to know these five African-owned e-commerce sites that are selling made-in-Africa fashion brands.

As e-commerce continues to take over the fashion industry, it is important we shed light on the websites where the latest fashions from African designers can be acquired.

Consumers can now access pieces more easily due to the technological advancements made by these trail blazers.

These sites hold global customer bases, vast product assortments and fill voids in the retail marketplace.

1. Zuvaa

Kelechi Anyadiegwu founded  Zuvaa in 2014 due to frustration that she couldn’t find African-inspired clothing and accessories online. Today, multiple merchants flock to her site to sell goods and she’s been featured on Forbes 30 under 30. 'Zuva,' translates to ‘sun’ in Zimbabwe’s Shona language—so Anyadiegwu’s platform certainly shines bright. It is the product of an entrepreneur with a passion for Africa, fashion and technology.

Her site’s mission is “to empower designers worldwide with the tools to enter a global market and to make women around the world feel bold and beautiful in vibrant and eccentric African inspired designs.”

The online store is also a community and a movement.

2. Kisua

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Kisua is the Swahili noun for ‘garment’ or ‘suit,’ as well as an adjective for a ‘well-dressed person.’ When Ghanaian economist Samuel Mensah started Kisua, he sold everything he owned to raise seed money for the platform. Today, the brand creates exclusive capsule collections with contemporary african designers and has been worn by Queen Beyoncé. Fabrics are sourced from suppliers on the continent to create clothing that stands out. The colors, prints, and  shapes seen are engrained in our cultural traditions.

3. ONYCHEK

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Nigerian Chekwas Okafor established an e-commerce space for African luxury goods in the fall of 2016. The artisans on his site ONYCHEK are afforded an exposure they wouldn’t have any other way. He positions the brands globally and helps them tell their stories. The aim is to make people think of the African continent when they think luxury, much like they do Italy or France. We recently partnered with Okafor for a pop-up shop at Okay Space during New York Fashion Week, so we’re excited to see his extensive expansion in the future.

4. Moon Look

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Moon Look is yet another digital platform and concept store created to expose contemporary African designers. Cameroonian Nelly Wandji founded this boutique in Paris in 2014. Creatives whose products are “Made in Africa” that have a loyal clientele but may need strategic help and creatives who are just getting starting find solace here.

5. OXOSI

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Last fall, Vogue dubbed OXOSI as African fashion’s Moda Operandi. It’s a platform on which consumers can access luxury designers such as Maki Oh, Loza Maléombho, Bridget Awosika, MaXhosa by Laduma, and Dent de Man, to name a few. Ochosi is the Yoruba god of hunting. It is from here that the two Nigerian co-founders of this brand got the name for their e-commerce platform that provides products, content, and a community of contemporary brands.

Akin Adebowale and Kolade Adeyemo understand the importance of capitalizing on the African renaissance we are seeing in the realms of music, film, and fashion. Their retail channel connects consumers to products they may see from the aforementioned designers in magazines and on runways. It is also home to profiles and editorials.

These men hope to become a notable global-scale brand with a portfolio as diverse as the African continent.


ICYMI, read up on the 10 menswear bloggers and 11 womenswear designers you need to know.

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Spotlight: Expression is Synonymous With Exploring in Khulekani Cele’s Art Pieces

Durban fine artist Khulekani Cele's abstract style of painting stems from his penchant for exploration.

In our 'Spotlight' series, we highlight the work of photographers, visual artists, multimedia artists and more who are producing vibrant, original work. In our latest piece, we spotlight 27-year-old Durban-based fine artist Khulekani Cele. He's known for his abstract style of painting covering such themes as stereotypes, perception, gender and identity. A proponent of education, Cele holds an honours degree in visual arts from the Durban University of Technology. The freedom to create is evident in his work where different paint strokes overlap one another.

When did you start painting?

When I was young I used to get a beating at home for writing and drawing on walls with charcoal and leaves. When I think about it now I believe that I have been creative since I was born. However, painting is one of the art mediums that, in general, is defined as applying paint to the surface using a brush or tool of your choice. Therefore, I professionally started the painting medium in 2012 when I was enrolling for my fine art course at the Durban University of Technology.

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B3nchMarQ Shares The Music Video For 'New Friend$' Featuring A-Reece

South African hip-hop duo B3nchmarQ's new visuals for the single 'New Friend', featuring A-Reece, are a depiction of the quintessential boys' night out.