Interview: DJ Sumbody Is Ensuring Amapiano Stays Alive During Times of Coronavirus and Social Distancing
South African music and entertainment powerhouse DJ Sumbody is finding new ways to continue building his empire and keep amapiano alive.
One of Pretoria's most popular lifestyle lounge chains, Ayepyep Lifestyle, is a power suit restaurant by day and a freakem dress club by night, especially on weekends. But what makes it a cut above other similar spots in Pretoria (or Pitori as it's commonly known) is its influence on South African popular music, especially the popular subgenre amapiano.
In 2009, when gqom was fast becoming the country's most popular genre, DJ Sumbody wanted to cut himself a space in the industry. Gqom originated in Durban, and, as a Pitori native, Sumbody needed to create a counterpoint to the mainstream. "I started this 'Ayepyep' thing as my party hook. So when people go 'Wololo,'" he says about the refrain popularised by gqom, "I go 'Ayepyep!' So, this thing grew and went nationwide with DJs and people on the dancefloor."