Sjava, Ruff, Emtee and Saudi. Photo by Sabelo Mkhabela.

How Sjava, Emtee & Saudi Turned 'African Trap Music' Into An Internationally Recognized Sound

We dive into what African Trap Music (ATM) is, how it started, and what it means for South African hip-hop.

South African artist Sjava recently won the BET Viewer's Choice "Best International Act" award. Earlier this year, the singer and rapper was handpicked by Kendrick Lamar and TDE, alongside three other South African artists—Saudi, Babes Wodumo and Yugen Blakrok—to appear on the soundtrack of the movie Black Panther. Sjava rendered a show-stealing verse on the song "Seasons," alongside rappers Reason and Mozzy.

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Future Africa Wants to Make Traditional Sounds Cool Again

This new South African group blends influences from maskandi and mbhaqanga with pop & hip-hop.