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Busy Signal Drops New Video for '100%' Featuring Afro B

Premiere: The Jamaican dancehall star and afrowave artist partner up for a comical new song and video.

Busy Signal has teamed up with Afro B for a fiery song and hilarious video for their new track, "100%".

Born and bred in Jamaica, Busy Signal's signature dancehall-reggae sound with an electronic lean is always a refreshing twist. His sound mixed with "Drogba (Joanna)" star Afro B's smooth afrowave style makes this new track, well, 100% dope.


Busy Signal had this to say on making the song, "It was great to link up with my brother Afro B on the song. And we made this one for the people. From US to Jamaica to Africa, it's all love, it's 100% Real." It is evident in the video and both artists' wide smiles throughout that they had a blast cutting the track and filming the video.

The video tells the tale of a street hustler trying to sell dubious goods. He sells something to the wrong guy and a chase ensues through the busy streets. The acting is impressive given the tourists surrounding them. In fact, watching the faces in the background adds to the joy of the video itself—that and watching the feel good vibes from the two artists as they dance and perform their verses.

"The video is mad, crazy, crazy vibes. We shot it in New York City, from Times Square to Brooklyn, to Queens, it's just a whole bunch of energy. 100% Real, it's a whole lot of fiery energy," says Busy Signal.

The song is off of Busy's latest album, Parts of the Puzzle, which is available for streaming now. Catch our exclusive premiere of "100%" below and get your hips ready to wine this weekend.

Busy Signal - 100% ft. Afro B | Official Music Video www.youtube.com

Interview
Photo: Shawn Theodore via Schure Media Group/Roc Nation

Interview: Buju Banton Is a Lyrical Purveyor of African Truth

A candid conversation with the Jamaican icon about his new album, Upside Down 2020, his influence on afrobeats, and the new generation of dancehall.

Devout fans of reggae music have been longing for new musical offerings from Mark Anthony Myrie, widely-known as the iconic reggae superstar Buju Banton. A shining son of Jamaican soil, with humble beginnings as one of 15 siblings in the close-knit community of Salt Lane, Kingston, the 46-year-old musician is now a legend in his own right.

Buju Banton has 12 albums under his belt, one Grammy Award win for Best Reggae Album, numerous classic hits and a 30-year domination of the industry. His larger-than-life persona, however, is more than just the string of accolades that follow in the shadows of his career. It is his dutiful, authentic style of Caribbean storytelling that has captured the minds and hearts of those who have joined him on this long career ride.

The current socio-economic climate of uncertainty that the COVID-19 pandemic has thrusted onto the world, coupled with the intensified fight against racism throughout the diaspora, have taken centre stage within the last few months. Indubitably, this makes Buju—and by extension, his new album—a timely and familiar voice of reason in a revolution that has called for creative evolution.

With his highly-anticipated album, Upside Down 2020, the stage is set for Gargamel. The title of this latest discography feels nothing short of serendipitous, and with tracks such as "Memories" featuring John Legend and the follow-up dancehall single "Blessed," it's clear that this latest body of work is a rare gem that speaks truth to vision and celebrates our polylithic African heritage in its rich fullness and complexities.

Having had an exclusive listen to some other tracks on the album back in April, our candid one-on-one conversation with Buju Banton journeys through his inspiration, collaboration and direction for Upside Down 2020, African cultural linkages and the next generational wave of dancehall and reggae.

This interview has been shortened and edited for clarity.

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