Video

Watch Cameroonian Rapper Jovi's 'CA$H' Video

Watch Cameroonian New Bell Music rapper Jovi's video for 'CA$H' directed by Ndukong.


Cameroonian pidgin rapper Jovi has continued to experiment with genres and samples ever since he burst on the scene in 2012 with his twisted mbira synth beat on “Don 4 Kwat." Most recently his restlessness led to the release of “CA$H,” an eclectic fusion between Bikutsi and hip-hop that showcased Jovi as an emcee with music sensibilities rooted in Cameroon. The song is a roller coaster blend of Pidgin, English, and French rap with an impressive guitar riff playing in the background. The audio version was originally released alongside a lyric video preview back in April, just a month removed from Jovi's excellent five-track electro-pidgin rap EP Kankwe Vol. 1. Jovi, who also produces under the moniker Le Monstre, founded his label New Bell Music in 2012 with Rachel Applewhite with the intention of bringing Cameroonian music to a wider audience. In a 2013 review of Jovi’s HIV (Humanity Is Vanishing), Bakwa magazine suggested his debut LP marked "the long awaited arrival of a self-assured emcee very conscious of his abilities, the vacuum in the genre, his audience’s expectations, and the right dose of hustle to assert his place.” Jovi continues to fill voids with his latest single and video. Directed by Ndukong (also known as February 16th), the video splices shots from a "CA$H" dance video contest. Watch it below. "CA$H" is out now on iTunes. For more from New Bell listen to singles from Jovi's labelmates Reniss and Sadrak.

News Brief
Supplied.

Peep MTV Base’s Hottest MCs New Wave 2021 List

Here's the full list of MTV Base's annual list of the hottest South African new wave MCs.

In recognition of the new wave, MTV Base, since last year, follows up their main Hottest SA MCs List with Hottest MCs New Wave.

As is always the case every year, the list was decided upon by a panel of insiders who are clued up on South African hip-hop.

This year's panel members were: DJ Nikki Newlands, music curator Kabelo Makhudu, DJ Zan D, writer Misa Narrates, event MC and presenter Uncle Vinny and journalist Jade Kelly. The panel was hosted by MTV Base presenter and rapper Tshego Koke.

Below is the final list:

MTV Base’s Hottest MCs New Wave 2021 List

1. Blaq Diamond

2. Touchline

3. Lucasraps

4. Dee Koala

5. 25K

6. Indigo Stella

7. Maglera Doe Boy

8. Tumi Tladi

9. Hanna

10. Benny Chill

get okayafrica in your inbox

popular.

South Africa Mourns Passing of Jazz Legend Jonas Gwangwa

South Africans are paying tribute to Oscar-nominated Jonas Gwangwa following the jazz artist's passing this past weekend.