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Olamide Drops the Music Video for His Latest Single 'Pawon'

The Nigerian artist shares a lively video for the dance-worthy track.

Olamide has been one of this year's most consistent artists, and he doesn't appear to be slowing down. Today, the Nigerian rapper shares his latest song "Pawon," his fourth single of the year.

The track sees the artist hyping up a love interest, and encouraging all the "sexy" ladies to continue to "kill them" with their style. The track, produced by Craker Mallo is a definite party starter. With its pulsating beat and catchy chorus, we can already see folks running to the dance floor to hit the zanku when this comes on.

This is the rapper's latest single since "Oil & Gas," before then the artist released the low-tempo groove "Spirit."

Most recently he featured on Fuse ODG's collaborative cypher track "Cool Down," alongside fellow rappers Joey B and Kwamz & Flava.

Update 9/24: Olamide shares the music video for "Pawon," directed by TG Omori. Check it out below.


Olamide - Pawon (Official Video) www.youtube.com

Interview

Interview: Bizzle Osikoya Is the A&R Shaping the Voice of a New Generation

We caught up with the A&R expert and co-founder of The Plug Management to talk about the fast-rising demand for Nigerian music and what it takes to break out as an artist.

The meteoric rise of Nigeria's burgeoning music industry over the last few years is definitely one for the books. From high profile collaborations that have graced international charts to appearances on American late night TV and a Grammy nomination, the Nigerian sound is sitting at the epicenter of a global conversation that the world—including Queen Bey herself —seem to scrabbling to get a piece of the action.

However, way before this global infiltration and westernized conflation of Africa's assortment of genres into one Afrobeats, Bizzle Osikoya was studying Music Business in England and plotting for a way to be a part of what he knew was inevitable. "I remember going to clubs in school and they would always play Jamaican music but rarely Nigerian songs. I knew we made good music here but I knew I couldn't sing. So I was motivated to come back, go behind the scenes, and see how we can make that crossover possible," he tells OkayAfrica.

More than a decade after making the intrepid decision to venture into A&R, helping artists find and develop their sound, Bizzle's creative genius has cascaded across different musical generations, from the piracy rife CD mix era with artists like Naeto C, Wande Coal and Dr. Sid to a streaming era populated with hits from Reekado Banks, Tiwa Savage and Davido.

Following the success of his latest project, Oxlade's Oxygene, we caught up with the A&R expert and co-founder of the Plug Management—a talent management company that has managed Davido, Peruzzi and DJ Obi—to talk about what it takes to break out as an artist, the fast-rising demand for Nigerian music, and how "alté" is not the same thing as alternative music.

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