News Brief

Tiwa Savage Has Left Mavin Records To Snag a Major Deal with Universal Music Group

The First Lady of Mavin Records has started a new chapter in her well-established music career.

Tiwa Savage has us shook with this power move.

The Nigerian superstar has parted ways with Mavin Records after 7 years as she signs a global recording deal with Universal Music Group, Billboard reports. An exclusive agreement, her music moving forward will be released in over 60 countries.


"It's like a dream," she says of this moment in an introductory interview with UMG. "But more importantly it means I'm part of a legacy—I'm part of a huge engine and it's definitely an honor to have an artist like me from Nigeria doing afrobeat music, which is still fairly new to the rest of the world, and it's exciting.

Watch it in full below.

Introducing Tiwa Savage youtu.be

"We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world," Adam Granite, executive VP market development at UMG says in a statement. "As one of Africa's most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to help her in achieving them."

Don Jazzy, Tiwa's longtime collaborator and head of Mavin Records took to Instagram to congratulate her.

"It's been an epic journey with you and we are very proud of what we have achieved together," he reflects. "As you start this new chapter in your life we want you to know that we are solidly behind you and can't wait for the world to see what we have always believed you can be. Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else."

Tiwa then responds with an understandably emotional comment under the post:

If I said today wasn't emotional for me I would be LYING. Please promise me that our relationship will never change. I only want to make you proud of me. Not every super hero has an S on their chest. You are my superhero DON DORO BUCCI. 7 years, 7 the number of perfection. I LOVE YOU ALWAYS AND FOREVER.

UMG continues to make a presence on the continent with African music. The company recently announced a licensing agreement with Nigeria's first domestic subscription-based music store, uduX, just earlier this month. This deal established UMG as the first music company to partner with a Nigerian music streaming platform. Tiwa also joins South African rapper Cassper Nyovest at the major label, who signed with UMG back in 2018.

Listen to Solo’s New Single ‘Promises’ Featuring Kwesta

Solo and Kwesta connect on 'Promises.'

Solo and Kwesta share a bouncy kwaito beat on "Promises." Kwesta's at home over an instrumental of this kind. It's, however, a shift on Solo's side, who hasn't been known for new age kwaito. The rapper adapts his delivery accordingly, using fewer words than you'd normally expect in his verse.

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"85 to Africa" album art.

Listen to Jidenna's New Album, '85 to Africa'

Plus watch the music video for his latest single "Worth the Weight" featuring Seun Kuti.

It's been two years since Jidenna dropped his debut album, The Chief, today, the artist shares his latest studio album 85 to Africa.

In the lead-up to the album's release, the artist dropped the singles "Tribe," "Sufi Woman" "Sou Sou," and "Zodi" featuring fellow Nigerian artist Mr Eazi. He also held several listening parties across the US ahead of its release, and from what we can tell from videos that have been circulating on social media—they've been a really great time for both Jidenna and his fans.

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Mr Eazi & Simi Drop the New Single and Video For 'Doyin'

A head-nodding Afro-R&B track produced by Killertunes.

Mr Eazi seems to be in unstoppable work mode right now as he's been popping up in big singles and collaborations all over the place this summer, as well as continuing his emPawa Africa initiative.

For his latest single, "Doyin," Eazi connects with Nigerian singer Simi for a head-nodding Afro-RnB track. The new song, which is built on woozy synthesizers and mid-tempo beat work, was produced by Killertunes. Eazi and Simi trade verses in the addictive single, which comes paired with a new music video directed by Manuel Concha.

Read: The Music Business of Mr Eazi

"Doyin" is the first song released through emPawa Distribution, a digital music aggregator focused solely on distributing African music, which Eazi announced after the success of emPawa Africa. Speaking of the initiative, emPawa Africa is now reopened to submissions that will help fund the music videos of 30 up-and-coming artists and offer mentorship from big name artists.

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