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Meet the Ghanaian Author  Documenting the History of African Designers

We spoke with Ken Kweku Nimo, the author of Africa In Fashion: Luxury, Craft and Textile Heritage, about telling the history of the most accomplished designers from Africa.

For years, major highlights in the African fashion industry have gone undocumented — missing the mark for a much younger generation of people seeking information to reference during research purposes. However, books with a focus on African fashion, like Ken Kweku Nimo’sAfrica In Fashion: Luxury, Craft and Textile Heritage, are surfacing, and documenting leading African designers from the past, present, and future.

Ken Kweku Nimo is a Ghanaian fashion author and researcher who’s been hugely influenced by the ample and immersive cultural scenes in the continent. He completed a first degree in Economics and Statistics, before establishing a screen printing and digital embroidery business.

Seeking more challenging feats, Nimo went on to do his honors in a research-based fashion program, Fashion Merchandising at the then LISOF, now called STADIO. Since then, he’s gone on to work in fashion spaces like luxury flagship store Luminance and menswear brand Odrin. Through working in these spaces — and seeing glaring disparities between stocked international brands and local brands — Nimo asked questions that led him further down his education, where he obtained a Master's degree in Fashion Design from the University of Johannesburg.

Now, Nimo is using these experiences, his degree, knowledge of fashion, and observance, to help us understand, beyond the reins of academia, inept occurrences in the African fashion industry, through his book, Africa In Fashion: Luxury, Craft and Textile Heritage.

OkayAfrica spoke with him about his journey in fashion, why it was important for him to publish this book, what he’s found during his research, and more.

\u200bKen Kweku Nimo book red background

Photo Credit: Josh Sisly

How did this journey start for you?

In between the time that I spent at these retail flagship stores and individual brands, I was meeting a lot of designers in SA. I’ll visit their studios and engage them. After completing my mini-dissertation, I took it upon myself to understand what made these brands unique, and why they’re able to command this kind of value. Along the line, I went to Cape Town, where I visited some local designers to gather data. I’ll sit with them, ask very pertinent questions, and record. Unbeknownst to me, I was gathering data for the book.

Just when I was signing out in 2020, I was in a conversation with one of the designers, Lezanne Viviers, who has a brand called Viviers Studio. I told her that I was thinking of putting a book together and I was thinking of archiving it in a way. And she said, “that’s it!” I doubted it for a while, and she asked “who else?” That’s when I started picturing the idea of it. Sent synopsis to publishing houses and agents and it just started.

Africa In Fashion: Luxury, Craft and Textile Heritage book

Photo Credit: Josh Sisly

If we bought the book, who are some of the designers we’d find?

The book is an attempt to retell African fashion history, and also to capture the contemporary scene. I did this in an interesting way. For example, with African fashion history, the reader isn’t put through a chronological analysis of African fashion history, but what I call the vectors that have shaped African fashion history. I touched on trade, both trans-Atlantic and trans-Saharan. I talked about globalization, colonization, and culture. For me, these are four of the most prominent elements that have shaped African history, and that makes the reading very interesting.

I also talked about the contemporary scene of designers contextualized by the evolution of African fashion from the 21st century. I attempt to recapture the designers that shaped African fashion from the early days of independence. Some of the names I talked about were Shade Thomas-Fahm, Alphadi, Kofi Ansah, and all these legends and luminaries who established an identity for African fashion.

I touched on textiles, their stories, and their origins, many of which are hardly explored. Even jewelry and embellishments, before capping it off with the works of contemporary designers who are making waves around the world. I called them the new wave of African designers like Lukhanyo Mdingi, Thebe Magugu, Tokyo James, Maison ARTC, Adama Paris, Bubu Ogisi, Mmuso Maxwell, Christie Brown, and a whole lot of them. To be honest, it was almost impossible to capture a lot of these brands into one volume.

What were the things you considered about these brands before reaching out to them?

I began off with a long list, and the primary criteria I looked at was global impact. After all, the book is supposed to be an inspirational book that is able to propel the next generation of designers. They have to see themselves out there. The brands have to be visible enough to do something unique, and these brands are where they are because they’re doing something unique.

I also looked at “stability”. You’d see that some of these brands may not be all over the news. But they have withstood the test of time. It was therefore important for me to document brands that have been here for a while. If you read past books about African fashion, you’d see that some of the featured brands are no longer active or in the public domain.

I also considered brands that weren’t only here in Africa, but identified with us in other continents, and were displaced for whatever reason. For example, Imane operates from Paris, T-Michal is based in Norway, Mimi Plange is based in New York, and so much more.

Africa In Fashion: Luxury, Craft and Textile Heritage book in front of man's face.

Photo Credit: Josh Sisly

It’s very interesting that you’d reference certain past books about African fashion. If you were asked what differentiates yours from others that have existed before now, how would you respond?

This book dips into the designer’s voice. It’s theirs. There’s a section of the African fashion industry from my perspective, then there’s theirs. You are listening to these designers. I allowed them to literally take over the book. The book takes you behind the glam of what they’re doing. For example, [in addressing the challenges bedevilling the industry], Adèle Dejak holds back no barrels citing the frustration of designers who are expected to sell their brands as "cheap curios" because they are African. This book is a book that literally allows them to speak directly to readers. That’s what distinguishes it.

For example, in addressing the challenges bedevilling the industry, Adele Dejak holds back no barrels citing the frustration of designers who are expected to sell their brands as cheap curios because they are African.

This book also attempts to give a holistic take not only on their operations but on the contemporary African fashion scene. We talked about the economic dimension of the industry and its impact, emerging issues like retail, and everything that deals with how the African fashion industry is being shaped.

What do you hope that this book does?

I want this book to be on the shelves of as many schools and fashion institutions across the world. I want young aspiring African designers in Africa and the diaspora to look at this book and see themselves at the stage and beyond where most of these profiled designers in this book have gone.

I look forward to doing some more books on fashion and more broadly on African culture, which is very much underrepresented in literature.

*Correction: this story initially claimed that Ken Kweku Nimo lived in South Africa. This is not true. We regret the error. Also, due to a transcription error, we mistakenly quoted Nimo as saying: "Adèle Dejak holds back no barrels and chastises designers for desiring to always have African designs look like 'cheap curios.'" The actual phrase was "cheap curios." We regret the error.

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10 Ethical African Fashion Brands to Support This World's African Day

For World’s Africa Day, OkayAfrica spoke with a number of ethical brands that are pioneering sustainability in the African fashion industry.

Over the last couple of years, there has been a push for fashion brands to be more sustainable and ethical with its practices. Although ethical fashion brands have continued to emerge across the American and European continents, many would argue that sustainable practices have been a part of the African fashion industry since before it became trendy. Crocheting, recycling and upcycling, sustaining of traditional crafts, hand weaving, and more have been a part of the African fashion industry for years.

Before now, a number of African brands have been doing its due diligence and putting in the work to ensure that their production and manufacturing follows a more ethical and sustainable route. For World’s Africa Day, OkayAfrica spoke with a number of these ethical brands that are pioneering sustainability in the African fashion industry.

Ajabeng Ghana (Ghana)

Ajabeng Ghana is an ethical fashion brand founded in 2018 by Travis Obeng-Caster. The brand's regular ethos follows Afro-minimalism and the creation of clothes that are easy to wear. The brand caters to people who associate wholly with minimalism, African arts, and culture. “Ajabeng is a Ghanaian unisex brand birthed at the crossroads of minimalism and contemporary African art and culture," Travis-Obeng tells OkayAfrica. "We use these two seemingly unrelated themes to create an aesthetic that conveys both the purity of minimalism and the vibrancy of African culture. We experiment with both feminine and masculine design elements to create an aesthetic that is as experimental as it is conservative."

Margaux Wong (Burundi)

Founded by Margaux Rosita, Margaux Wong is a sustainable jewelry brand based in Burundi. Since 2001, the brand has continued to use materials such as cow horns, brass, and other locally sourced sustainable materials to innovative accessory designs. “The Margaux Wong is an experimentation of my lifelong experience on this earth. It showcases the beauty and opulence of something that is beautifully handmade," Rosita said. "I love a timeless piece of jewelry, and it’s what I’m trying to share with the world. We basically showcase artistry, longevity, timelessness, and a new perspective on luxury."

Vanhu Vamwe (Zimbabwe)

“We do refer to ourselves as a brand, but we’re more of a revolutionary community that embodies creatively through the eyes of the most honest parts of ourselves," Zimbabwean founder Vamwe tells OkayAfrica. "We have often identified our works as objects rather than handbags, as we’re interested in the idea of our community having their own interpretation of what their purchases are."

Nkwo (Nigeria)

“We are mindful of the harmful impact that running a fashion business has on the planet and on the people."

Nkwo is a Nigerian sustainable brand founded by veteran designer Nkwo Onwuka in 2007. The brand is known for resource recovery and transformation of material waste into reusable products. “We use innovation as a tool to guide us as we work our way towards total zero waste garment production," Onwuka said. "Our methods of waste reduction pay homage to Africa's rich textile craft tradition and so it is a means of promoting our culture and heritage in a way that also respects the environment and is relevant to the world we live in today."

Abiola Olusola (Nigeria)

Eponymous label Abiola Adeniran-Olusola is a Nigerian sustainable brand founded in 2017. Adeniran-Olusola has worked with major fashion houses like Givenchy and Lanvin, since graduating with a BFA in fashion design from Istituto Marangoni Paris in 2015. “We focus on using sustainable materials in making our clothes, so we mainly use just cotton, silks and linens," Adeniran-Olusola said. "We work with craftsmen and women across the country in bringing our ideas to life. Our brand is easy, fresh and makes you feel cool."

Shekudo (Nigeria)

Founded and refocused by Nigerian-Australian Akudo Iheakanwa in 2017, Shekudo has become a household name for artisanal crafts and accessories in the continent. It’s become a brand that encapsulates culture, craftsmanship, heritage, sustainability and empowerment. “We try to showcase our local traditions and techniques through our fabrics and local resources like metals, leather, glass and bronze," Iheakanwa said. "We utilize what we can from our local environment into our designs and create products that can be appreciated not just locally, but across the world."

Maliko (Nigeria)

Maliko is shoe brand that uses handcrafted techniques of production. "With Maliko, we’re exploring different artisanal techniques that we can find in the continent,” Ebuka Omaliko, founder of the Nigerian footwear brand, tells OkayAfrica. “Our shoes are made in small batches. They’re ethically made. We focus duly on fair wages and ensure that people get the value of what they do.”

Hamaji Studio (Kenya)

Hamaji Studio is a brand inspired by everyday East African charm, nature, and people. The Kenya-based Hamaji, which means "nomad" in local Swahili, was founded by Louise Sommerlatte in 2017 and has since grown to be one of the continent’s most sought ethical brands. “Hamaji is a brand created around preserving ancient textile traditions and nomadic handcrafts. It’s a narrative of different stories and threads interwoven together to give clothing that tells a story, and supports local crafts people,” Sommerlatte tells OkayAfrica. “We only use natural fibers on our textiles and natural ingredients on our dyes."

Larry Jay Ghana (Ghana)

Ghana-born Larry Jafaru Mohammed first started the Larry Jay brand as an accessories line in 2012, before rebranding into a clothing line in 2016. Larry Jay caters his clothes for the fashionably conscious and individuals who have love for indigenous African fashion. “The brand is generally inspired by Nature, Various African Cultures and Arts," Jay said. "Our designs exude an understated style and emphasizes ‘tradition and comfort’. It is vintage, with details and innovations that echo our West African heritage.”

Viviers Studio (South Africa)

Based in South Africa, and founded by Lezanne Viviers, the Viviers Studio brand — which was founded in 2019 — has gone on to be one of the most sought after ethical brands emerging from South Africa. Their pieces are grounded in quality and integrity, intended to become unique heirloom pieces. “To us, the energy of the hand involved in the making of each item, is the highest form of luxury,” Viviers tells OkayAfrica. “We always attempt to sustain the ability for our team to continue with our work in a beautiful way, by having a positive impact on humanity, as well as on Mother Earth. Sustainability is a day-to-day approach."

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