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Watch Joeboy's New Music Video 'All For You'

The buzzing Nigerian artist shares his latest single from his debut EP 'Love & Light.'

Rising artist Joeboy shares his new song and video "All For You," one of the standout tracks from his debut EP Love & Light.

The track follows the release of the artist's breakout singles "Baby" and "Beginning," and sees the artist dealing with a love interest who's facing an abusive partner.

"The song is basically about a girl in a relationship plagued by domestic violence," says Joeboy of the song and video. "The girl ends up falling in love with someone else who actually treats her right and therefore she ends up breaking up with her boyfriend because of him. It's a twisted love story between a girl and two guys."


The music video sees the artist taking on the role wholeheartedly, even featuring a fight scene where Joeboy confronts the abusive boyfriend. The video ends with Joeboy and his love interest together in a colorful and empty shop, enjoy one another's company.

The video was directed by TG Omori, under Mr Eazi's "emPawa" initiative for rising African artists. "emPawa plays a very important role in my music career," Joeboy told OkayAfrica in an interview last November. He also spoke more about the inspiration behind his project Love & Light. "The main inspiration behind the songs on the new EP is just the idea of love and happy music, happiness," said the artist. "Music that you listen to and just gets you hyped up and makes you feel good inside."

Earlier this month, Joeboy won a Soundcity MVP award for "Best Pop."

Check out the music video for "All For You" below.

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Photo Credit: Getty Images

Global Citizen x OkayAfrica: The Impact of Conflict on Children

An estimated 1.4 million children have been hit by schools closing in the Tigray region of Ethiopia amid conflict and crisis. Here's how that's impacting Ethiopia's children.

In times of conflict and war, school-aged children could have their futures defined by whether or not they can access education amid ongoing violence.

Ethiopia's northern region of Tigray is in the midst of a war that has impacted millions of lives and affected neighboring regions, Amhara and Afar. The war — which has forced citizens to flee, has tipped the region into famine, and has barricaded humanitarian aid from reaching the most vulnerable — has now been going on for about 11 months.

As the beginning of the school season draws nearer, safely reopening schools, making education accessible, and protecting children from the impacts of violence in the affected regions is a priority for aid agencies.

"As schools prepare to reopen in early October in most parts of the country, in Tigray and the bordering regions of Afar and Amhara, where the conflict has expanded, education remains at a standstill," Director of Education Cannot Wait, Yasmine Sherif, told Global Citizen.

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How Beauty Boy, Enioluwa Adeoluwa, Is Shattering the Expectations of Masculinity In Nigeria

Affectionately known as Lipgloss Boy, Enioluwa has become one of the most popular influencers in Nigeria — and he's done so without conforming to the notions of masculinity or imposed limitations on what a man should be able to do.