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Watch Joeboy's New Music Video 'All For You'

The buzzing Nigerian artist shares his latest single from his debut EP 'Love & Light.'

Rising artist Joeboy shares his new song and video "All For You," one of the standout tracks from his debut EP Love & Light.

The track follows the release of the artist's breakout singles "Baby" and "Beginning," and sees the artist dealing with a love interest who's facing an abusive partner.

"The song is basically about a girl in a relationship plagued by domestic violence," says Joeboy of the song and video. "The girl ends up falling in love with someone else who actually treats her right and therefore she ends up breaking up with her boyfriend because of him. It's a twisted love story between a girl and two guys."


The music video sees the artist taking on the role wholeheartedly, even featuring a fight scene where Joeboy confronts the abusive boyfriend. The video ends with Joeboy and his love interest together in a colorful and empty shop, enjoy one another's company.

The video was directed by TG Omori, under Mr Eazi's "emPawa" initiative for rising African artists. "emPawa plays a very important role in my music career," Joeboy told OkayAfrica in an interview last November. He also spoke more about the inspiration behind his project Love & Light. "The main inspiration behind the songs on the new EP is just the idea of love and happy music, happiness," said the artist. "Music that you listen to and just gets you hyped up and makes you feel good inside."

Earlier this month, Joeboy won a Soundcity MVP award for "Best Pop."

Check out the music video for "All For You" below.

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Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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