We talk to the Nigerian artist about creating a sound that connects to the quintessential Afropolitan mind.
WurlD, the blue-haired singer with a killer voice and deep songwriting, is a wonder. His music sits at the intersection between African vibes and Western delivery. 2018 has been a huge for him, with a deal with Universal Music ensuring that his art has received consistency in release.
Born Sadiq Onifade, the Afro-Fusion artist has had an inspiring journey, moving from the streets of Mushin in Lagos, to the US, from where much of his music has been conceived. The complete creative embrace of that cross-cultural influence has become his strongest point, with songs such as "Show You Off" and "Contagious" offering a unique angle to his sound.
"Moving to America for me gave me the opportunity to learn music and I fell in love with songwriting," WurlD says of his influence. "Atlanta (where I lived) is a creative hub when it comes to songwriting and producing, some of the biggest songs in the world were produced in Atlanta, people round the world go to Atlanta to go meet producers and songwriters in Atlanta. There, I fell in love with music and songwriting."