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popsnothefather is the latest emerging African artist to be highlighted by Apple Music in their monthly feature New Artist Spotlight.

Rising South African Hip-Hop Artist popsnotthefather is Apple Music’s New Artist Spotlight for this Month

Apple Music shines the spotlight on rising South African hip-hop artist popsnotthefather.

Apple Music's New Artist Spotlight for May is the emerging South African rapper and singer popsnotthefather. The member of the hip-hop collective Innanetwav. (alongside The Big Hash, Southside Mohammed, 808x etc.).

"It's super crazy," says the rapper about being highlighted by the streaming giant. "It means that we're finally being recognised for what we're doing. We've spent hours in the studio and I've slept on the floor and I'd be like - what am I even doing right now? But it's so great and so surreal to be included as Apple Music's New Artist Spotlight."

Pops's recently released his debut album, NNNN (an acronym for "Not Now, Not Never"). The project which reveals the rapper's boundless approach to making music as it's varied sonically.

"Some of my favorite albums are those with a few songs that don't necessarily resonate on the first listen but then, grow on you the most over time. Looking back now, those projects really lasted for me & became classics in my eyes - to this day. That's what I strived for on this project. A sound you can fall in love with. Maybe Not Now but definitely, Not Never," says the artist.

Pops is influenced by the funk his father played to him growing up and progressive and experimental artists such as King Krule, The Weeknd and Tame Impala. Pops' appreciation for a myriad of musical genres is reflective on NNNN.

The project features Innanetwav. (UU) labelmate Southside Mohammed and Ghanaian artists KwakuBs and Hama.

Stream NNNN on Apple Music, Spotify, Deezer and other platforms.



popsnotthefather - ON&ON (Official Audio) www.youtube.com

Spotlight
Photo Credit: Getty Images

Global Citizen x OkayAfrica: The Impact of Conflict on Children

An estimated 1.4 million children have been hit by schools closing in the Tigray region of Ethiopia amid conflict and crisis. Here's how that's impacting Ethiopia's children.

In times of conflict and war, school-aged children could have their futures defined by whether or not they can access education amid ongoing violence.

Ethiopia's northern region of Tigray is in the midst of a war that has impacted millions of lives and affected neighboring regions, Amhara and Afar. The war — which has forced citizens to flee, has tipped the region into famine, and has barricaded humanitarian aid from reaching the most vulnerable — has now been going on for about 11 months.

As the beginning of the school season draws nearer, safely reopening schools, making education accessible, and protecting children from the impacts of violence in the affected regions is a priority for aid agencies.

"As schools prepare to reopen in early October in most parts of the country, in Tigray and the bordering regions of Afar and Amhara, where the conflict has expanded, education remains at a standstill," Director of Education Cannot Wait, Yasmine Sherif, told Global Citizen.

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