Rising South African Hip-Hop Artist popsnotthefather is Apple Music’s New Artist Spotlight for this Month
Apple Music shines the spotlight on rising South African hip-hop artist popsnotthefather.
Apple Music's New Artist Spotlight for May is the emerging South African rapper and singer popsnotthefather. The member of the hip-hop collective Innanetwav. (alongside The Big Hash, Southside Mohammed, 808x etc.).
"It's super crazy," says the rapper about being highlighted by the streaming giant. "It means that we're finally being recognised for what we're doing. We've spent hours in the studio and I've slept on the floor and I'd be like - what am I even doing right now? But it's so great and so surreal to be included as Apple Music's New Artist Spotlight."
Pops's recently released his debut album, NNNN (an acronym for "Not Now, Not Never"). The project which reveals the rapper's boundless approach to making music as it's varied sonically.
"Some of my favorite albums are those with a few songs that don't necessarily resonate on the first listen but then, grow on you the most over time. Looking back now, those projects really lasted for me & became classics in my eyes - to this day. That's what I strived for on this project. A sound you can fall in love with. Maybe Not Now but definitely, Not Never," says the artist.
Pops is influenced by the funk his father played to him growing up and progressive and experimental artists such as King Krule, The Weeknd and Tame Impala. Pops' appreciation for a myriad of musical genres is reflective on NNNN.
The project features Innanetwav. (UU) labelmate Southside Mohammed and Ghanaian artists KwakuBs and Hama.
popsnotthefather - ON&ON (Official Audio) www.youtube.com
- Listen to OkayAfrica's New Playlists On Spotify & Apple Music ... ›
- Here Are The Most Streamed South African Songs, Albums and ... ›
- Apple Music Launches Beats 1 'Africa Now' Playlist Show - OkayAfrica ›
- Apple Music Is Launching In 25 Additional African Countries ... ›
- Valerie Omari Shines in Apple Music's 'New Artist Spotlight ... ›
- Ami Faku is Apple Music's Favorite Artist of the Month - OkayAfrica ›
- Honeymoan Get Highlighted as Apple Music's New Artist Spotlight ... ›
- Burna Boy Is Apple Music's New 'Up Next' Artist - OkayAfrica ›
- Apple Music Launches New Show to Showcase ‘The Latest African Sounds’ - OkayAfrica ›
- Watch popsnotthefather’s Music Video for ‘KARMAKOLLEKT’ - OkayAfrica ›
- Interview: Captain_FS Pays Respect to Hip-Hop and Keeps His Lineage Alive in His Debut Album ‘The Ape Tape’ - OkayAfrica ›
- The Complicated Relationship Between Ambitiouz Entertainment and South Africa’s Music Scene - OkayAfrica ›
- If I Die Tonight: Reason Is at His Best When Facing Adversity - OkayAfrica ›
- Listen to 15 Playlists by South African Artists and Personalities for Apple Music’s ‘Visionary Women’ Campaign - OkayAfrica ›