In the interview, the celebrated artist discusses bringing the sounds of South Africa to the world and his dreams for the continent.
The fellow South African stars shared mutual respect for one another throughout the 7-minute interview. "You have taken the world by storm," Noah said of Black Coffee's career, to which the artist responds, "doesn't it sound like your story?"
Black Coffee expanded on the reasons that he's always stay closed to his South African musical roots rather than trying to imitate popular American or European forms of house music. "What set Black Coffee apart for me, was that you made music of Africa, and the world fell in love with that," says Noah.
He also spoke about the building of a new school and neighborhood in his hometown of Johannesburg, and his mission to transform perceptions of the continent. "We always see Africa as an inferior place, all the best things were on TV, It took away so much from the continent and we're trying to reverse that and create a space in Africa that will inspire africans to want to stay and create a future," says the artist.
Noah later asked the artist to speak about his "Africa is Not a Jungle" initiative—which will provide a platform for African artists through curated shows—and share what he hopes to achieve with his music on a global scale.
"Africa is a voice, and over the years I feel like that voice has diminished because of the way the world has painted the continent," he said. Later adding, "I would like for the world to see that voice, and to know that we are capable to be on the world stage...I'm trying to create different platforms that will do that, not just with conversation, but with action."
Many South Africans have taken to social media to express their excitement about Black Coffee and Noah finally sitting down together.
This is such an Iconic moment for black South Africans , these are the elders who inspire me. So dopw👏👏👏 #DailyShow… https://t.co/PyHe02H1M5— Arnold Sigauque (@Arnold Sigauque) 1571129986.0
So Black Coffee is on The Daily Show with Trevor Noah, its really South Africa to the world🙏 https://t.co/5kXpnIGPNy— CROSSROADS (@CROSSROADS) 1571121179.0
The artist, who is fresh off a DJ residency in Ibiza, Spain, recently announced his upcoming "Africa Is Not a Jungle" tour, which will see the artist performing shows across the continent beginning November 10 and running through April of next year. Last month, he dropped the single "LaLaLa" featuring Usher.
Watch Black Coffee's full The Daily Show interview below.
Black Coffee - Aspiring to Create Authentic South African Music and “Lalala" | The Daily Show youtu.be
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